Chili Piper

How to Do B2B Social Media
like the Kardashians

This is the most straightforward quick guide on how to turn B2B social into viral, buzz-worthy content that builds brand and generates pipeline.

  • How to turn LinkedIn into pipeline.
  • How to make people trust you on social media.
  • How to get to millions of views/month.
  • How to stand-out on LinkedIn.
Created byAlina VandenbergheAlina

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Most B2B teams struggle to turn social media into a real growth engine.

If you’re trying to grow inbound but aren’t sure how to use LinkedIn for yourself or your team, this guide is for you.

At Chili Piper, we drive 1M+ views/month and $7.5M+ influenced pipeline/quarter — all through LinkedIn, simply by publishing content!

Which brought major visibility to both the company and Alina, CEO and co-founder.

John Barrows: “I can help you sell better without losing your soul.” Chili Piper and Alina Vandenberghe definitely do it right. I'm a huge fan/user myself.
Chris Lavoie, PhD: Hey Alina, first off, I am a huge fan of yours. You are easily the Taylor Swift of the SaaS leadership and company builder world.
Luigi Lenguito: Well, now I follow you and I've forced showing all of your posts in my feed. Please have someone reach to Tommy Smith so we can also evaluate Chili Piper.
Dave Gerhardt, “How To Write Great Hooks for LinkedIn”: I think this advice appeals to any platform — marketing is a game of attention. Follow someone like Brendan Hufford, Devin Reed, or Alina Vandenberghe.
Jen Allen-Knuth: You're unfiltered, genuinely curious, and fun — so glad you show up here the way you do!
Adam Robinson: Alina is the best in the game. I'm so glad she came on!
Auroriele Hans: Keeping it REAL, as usual, Alina Vandenberghe — such a refreshing break from the usual LinkedIn hype posts.
Niranjan Bala: You are my favorite person on LinkedIn along with Dharmesh Shah. The authenticity you bring in your posts is a big reason for that.
Remi Giudicelli: Just love your content Alina, it seems so genuine I can't stop reading every time there's a new one.

This is for you if:

  • You're a CEO doing the posting themselves.
  • You're a marketer building a social strategy from scratch.
  • You want to activate employees as creators.
  • You're looking to grow pipeline without growing headcount.

You want to turn LinkedIn into a $0 acquisition channel — just by publishing content!

P.S. This isn’t your typical course, which is why we skipped the fancy masterclass production and kept it simple.

Roxana Irimia, VP of Marketing at Chili Piper