16 Tools to Bring Intelligence in Your Inbox

Alina Vandenberghe

By Alina Vandenberghe

Not long ago, if you were a sales professional and wanted to add some pizzazz to your Gmail with a browser extension, Cirrus Insight was pretty much your only option.

Now I found more than a dozen solutions . With so many options what is one supposed to do?

Here are my findings (not ranked):

If you suck at personalizing emails

You can improve your conversion by using Nova.

It tracks email opens, does a bit of Salesforce integration & you can do smart drip campaigns. It’s a bit pricier than other inbox solutions at 99$/month but hey, you suck at emails so you deserve it.

 

Salesforce is your obsession

Workflows and custom objects come to haunt your dreams?
Cirrus  got you covered .  There’s nothing they won’t do. I’m pretty sure that if you ask them for a button that Zaps your Seamless Paleo lunch they will do that too.

 

You like geeking out

Zapier can help you create automatic triggers . Technically you won’t see it but if you are skilled enough you may not even need to touch your email that often.
You can do lots of things , like turning your emails addresses into leads

You like celebrating

ToutApp sends you fireworks when you are awesome. And a friend called Niko to help you see the twitter accounts of people you’re talking with

You like to split your email

Yesware got you covered. They have similar functionality to Cirrus, for double the price.  They are a tad more data driven then their counterparts so you feel like you have it under control.

 

You have no budget

Ebsta is free for the first 3 users so you can enter the email intelligence club even if you are broke.

 

You like to automate the hell out of your prospect reach

There’s  Outreach.
You get share tips on awesome email sequences with some of the most advanced SDR teams

You don’t mind donating your contacts*

If you want to give your contacts information to other sales people there’s Clearbit & Sidekick.
You get some great upside in return: contact info for prospects from other people’s inboxes.
*sharing contacts is optional in the case of Clearbit. Sidekick just plainly “stole” my contacts. I was lucky I wasn’t testing Sidekick with my regular account but with a test account.

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][us_single_image image=”6165″ align=”left”][/vc_column][vc_column width=”3/4″][vc_column_text]

You like beautiful design

Groove covers similar functionality to Cirrus but it looks a tad more elegant (for the connoisseurs: using material design guidelines ).
I guess that’s the reason why they call it “world class” on their website. Beautiful design comes at a price (double Cirrus license price again)

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][us_single_image image=”6167″ align=”left”][/vc_column][vc_column width=”3/4″][vc_column_text]

You just want to know when your emails are open

Sidekick (former GetSignals) can do it for you for free – almost for free . Sometimes no cost is very expensive per above.

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][us_single_image image=”6168″ align=”left”][/vc_column][vc_column width=”3/4″][vc_column_text]

You want to know when specific people in a group email opened your email

Yup, there’s a tool for those of you that want to get very precise about email opens. It’s called MixMax 

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][us_single_image image=”6169″ align=”left”][/vc_column][vc_column width=”3/4″][vc_column_text]

You like Kyle Porter (& his socks)

If you haven’t heard of him yet, you HAVE to follow him on Twitter. He’s a hustler and he has his own conference  which btw we’re attending.
His company, Salesloft will make your prospecting days more productive y’all

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][us_single_image image=”6170″ align=”left”][/vc_column][vc_column width=”3/4″][vc_column_text]

You’re the Powerpoint type

There’s Clearslide. You’ll know precisely how long your customers have looked at slide 4. There’s also DocSend and does similar things.

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][us_single_image image=”6171″ align=”left”][/vc_column][vc_column width=”3/4″][vc_column_text]

LinkedIn all day all night?

There’s Rapportive . People love it.  Too bad LinkedIn doesn’t do more with it. Discover.ly is slowly catching steam instead

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][us_single_image image=”6173″ align=”left”][/vc_column][vc_column width=”3/4″][vc_column_text]

You keep forgetting

Boomerang reminds you what you’re supposed to do

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][us_single_image image=”6175″ align=”left”][/vc_column][vc_column width=”3/4″][vc_column_text]

You like Benioff

There’s SalesforceIQ for your email. I had to uninstall because it had a mind of its own and decided what I should do for the day. No thanks, I don’t like being bossed around. It’s the reason why I quit my job and become my own boss instead.

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

So which tool did I pick ?
I built my own but I’m not selling it.

[/vc_column_text][/vc_column][/vc_row][:ja][vc_row][vc_column][vc_column_text]Not long ago, if you were a sales professional and wanted to add some pizzazz to your Gmail with a browser extension, Cirrus Insight was pretty much your only option.

Now I found more than a dozen solutions . With so many options what is one supposed to do?

Here are my findings (not ranked):[/vc_column_text][/vc_column][/vc_row][vc_row columns_type=”boxes” height=”auto” width=”full” us_bg_image=”6145″ us_bg_size=”contain” us_bg_parallax=”horizontal” content_placement=”middle”][vc_column][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][us_single_image image=”6153″ align=”left”][/vc_column][vc_column width=”3/4″][vc_column_text]

If you suck at personalizing emails

You can improve your conversion by using Nova.

It tracks email opens, does a bit of Salesforce integration & you can do smart drip campaigns. It’s a bit pricier than other inbox solutions at 99$/month but hey, you suck at emails so you deserve it.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][us_single_image image=”6155″ align=”left”][/vc_column][vc_column width=”3/4″][vc_column_text]

Salesforce is your obsession

Workflows and custom objects come to haunt your dreams?
Cirrus  got you covered .  There’s nothing they won’t do. I’m pretty sure that if you ask them for a button that Zaps your Seamless Paleo lunch they will do that too.

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][us_single_image image=”6157″ align=”left”][/vc_column][vc_column width=”3/4″][vc_column_text]

You like geeking out

Zapier can help you create automatic triggers . Technically you won’t see it but if you are skilled enough you may not even need to touch your email that often.
You can do lots of things , like turning your emails addresses into leads

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][us_single_image image=”6158″ align=”left”][/vc_column][vc_column width=”3/4″][vc_column_text]

You like celebrating

ToutApp sends you fireworks when you are awesome. And a friend called Niko to help you see the twitter accounts of people you’re talking with

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][us_single_image image=”6159″ align=”left”][/vc_column][vc_column width=”3/4″][vc_column_text]

You like to split your email

Yesware got you covered. They have similar functionality to Cirrus, for double the price.  They are a tad more data driven then their counterparts so you feel like you have it under control.

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][us_single_image image=”6161″ align=”left”][/vc_column][vc_column width=”3/4″][vc_column_text]

You have no budget

Ebsta is free for the first 3 users so you can enter the email intelligence club even if you are broke.

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][us_single_image image=”6163″ align=”left”][/vc_column][vc_column width=”3/4″][vc_column_text]

You like to automate the hell out of your prospect reach

There’s  Outreach
Full disclosure: the sales team at Outreach didn’t provide me a testing account . I am basing this statement on my friends experience

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][us_single_image image=”6162″ align=”left”][/vc_column][vc_column width=”3/4″][vc_column_text]

You don’t mind donating your contacts*

If you want to give your contacts information to other sales people there’s Clearbit & Sidekick.
You get some great upside in return: contact info for prospects from other people’s inboxes.
*sharing contacts is optional in the case of Clearbit. Sidekick just plainly “stole” my contacts. I was lucky I wasn’t testing Sidekick with my regular account but with a test account.

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][us_single_image image=”6165″ align=”left”][/vc_column][vc_column width=”3/4″][vc_column_text]

You like beautiful design

Groove covers similar functionality to Cirrus but it looks a tad more elegant (for the connoisseurs: using material design guidelines ).
I guess that’s the reason why they call it “world class” on their website. Beautiful design comes at a price (double Cirrus license price again)

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][us_single_image image=”6167″ align=”left”][/vc_column][vc_column width=”3/4″][vc_column_text]

You just want to know when your emails are open

Sidekick (former GetSignals) can do it for you for free – almost for free . Sometimes no cost is very expensive per above.

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][us_single_image image=”6168″ align=”left”][/vc_column][vc_column width=”3/4″][vc_column_text]

You want to know when specific people in a group email opened your email

Yup, there’s a tool for those of you that want to get very precise about email opens. It’s called MixMax 

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][us_single_image image=”6169″ align=”left”][/vc_column][vc_column width=”3/4″][vc_column_text]

You like Kyle Porter (& his socks)

If you haven’t heard of him yet, you HAVE to follow him on Twitter. He’s a hustler and he has his own conference  which btw we’re attending.
His company, Salesloft will make your prospecting days more productive y’all

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][us_single_image image=”6170″ align=”left”][/vc_column][vc_column width=”3/4″][vc_column_text]

You’re the Powerpoint type

There’s Clearslide. You’ll know precisely how long your customers have looked at slide 4. There’s also DocSend and does similar things.

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][us_single_image image=”6171″ align=”left”][/vc_column][vc_column width=”3/4″][vc_column_text]

LinkedIn all day all night?

There’s Rapportive . People love it.  Too bad LinkedIn doesn’t do more with it. Discover.ly is slowly catching steam instead

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][us_single_image image=”6173″ align=”left”][/vc_column][vc_column width=”3/4″][vc_column_text]

You keep forgetting

Boomerang reminds you what you’re supposed to do

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][us_single_image image=”6175″ align=”left”][/vc_column][vc_column width=”3/4″][vc_column_text]

You like Benioff

There’s SalesforceIQ for your email. I had to uninstall because it had a mind of its own and decided what I should do for the day. No thanks, I don’t like being bossed around. It’s the reason why I quit my job and become my own boss instead.

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

So which tool did I pick ?
I built my own but I’m not selling it.

[/vc_column_text][/vc_column][/vc_row][:]

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