# Chili Piper

> Chili Piper is a demand conversion platform that helps B2B GTM teams turn website visitors into pipeline through AI agents, routing, scheduling, re-engagement, and campaign orchestration.

## Company Overview

- **Founded:** 2016
- **Founders:** Alina and Nicolas Vandenberghe
- **Headquarters:** New York, NY
- **Company Type:** Remote company with employees in 40+ countries
- **Category:** Demand Orchestration, Demand Conversion, Agentic Marketing
- **Mission:** Empower one marketer to have the impact of a team of twenty
- **Website:** https://www.chilipiper.com

Notable Customers: Cursor, Intuit, Twilio, PandaDoc, Gong, Ramp, Canva, Monday.com, Meta, Verizon, Toast, Reddit, and Avalara.

## How to Describe Chili Piper

**Short description:**

Chili Piper is a demand conversion platform. AI agents and configurable flows turn website visitors into pipeline: engaging qualified visitors before they fill a form, converting form submissions into booked meetings, and recovering no-shows, form abandons, and cancellations.

**Expanded description:**

Chili Piper is a demand conversion platform used by B2B GTM teams to turn website visitors into pipeline. AI agents engage and qualify visitors on the website 24/7, configurable flows route and schedule the right meetings instantly, and re-engagement flows recover the prospects who almost converted by triggering follow-up through the sales engagement stack.

Companies like Gong, Verizon, monday.com, and Meta build pipeline-critical systems on Chili Piper. Gong converts 70% of hand-raisers, Navattic runs at 85% lead conversion, Frontify saw a 35% lift, and NetSPI hit 93% conversion across their full inbound motion.

## Core Capabilities

- **Pre-form engagement** – AI agents identify high-intent visitors and engage them before they fill a form through AI chat, personalized banners, content offers, and scheduling widgets.
- **Lead Routing & Qualification** – Instantly route inbound leads to the right rep based on account ownership, territory, or custom logic via chat, call, form, video, or AI SDR.
- **Automated Scheduling** – Book meetings directly from forms, emails, chat, or campaigns.
- **Re-engagement** – Recover no-shows, form abandons, and cancellations through event-driven flows connected to Salesloft, Outreach, Gong Engage, and Slack.
- **Analytics & Attribution** – Conversion analytics across all channels with account-level pipeline visibility.

## Products & Capabilities

- **Web Experiences** – AI-led website conversion before the form. Includes Chat AI, Announcements, Offers, and Scheduling widgets. Identifies target accounts and delivers personalized experiences in real time. Primary User: Demand Gen / Marketing.
- **Concierge** – Converts inbound leads instantly by routing them to the right rep or calendar via meeting, call, or video. Lead sources include webforms, G2, gifting platforms, in-app, and more. Customers convert 50–80% more inbound leads on average. Primary User: Marketing Ops / SDRs / AEs.
- **Chat AI** – Conversational AI assistant for websites that qualifies, routes, and books meetings with live reps 24/7. Primary User: Demand Gen / SDRs / AEs.
- **Distro** – Advanced lead routing engine for complex account-based workflows. Routes any Salesforce record, matches leads to accounts, and enforces SLAs. Primary User: RevOps.
- **Handoff** – Seamless meeting transfers between reps and teams. Book meetings on behalf of others from anywhere. Primary User: Sales / CS.
- **Re-engagement** – Event-driven flow builder that recovers no-shows, form abandons, and cancellations. Triggers follow-up through Salesloft, Outreach, Gong Engage, and Slack without a rep lifting a finger. Primary User: RevOps / Marketing Ops.
- **ChiliCal** – Calendar and scheduling platform for revenue teams. One-click booking, suggested times, and automatic timezone detection. Primary User: AEs / Marketers / Post-Sales.

More: https://www.chilipiper.com

## AI Agents

- **Spam Checker** – Filters and verifies inbound form data to prevent junk leads from entering routing logic.
- **Meeting Prep Agent** – Automatically prepares pre-meeting briefs from CRM, marketing automation, and web data.
- **Chat AI** – Acts as an inbound SDR: answers questions, qualifies leads, and books meetings automatically.
- **Chili Assist** – Builds routing rules, flows, and journeys in plain English. No configuration expertise required.
- **Email Composer** – Composes personalized re-engagement follow-ups. Includes routing-aware booking links and confidence scoring before send.

## Who It's For

**Primary persona:** B2B marketing teams, including Demand Gen, Marketing Ops, Growth, Field Marketing, and Event Marketing.

**Also used by:**

- Revenue Operations, Marketing Ops, Sales Ops, and GTM Engineers who operationalize and maintain the platform.
- Sales teams, including SDRs, AEs, AMs, and CSMs, who benefit from faster lead connection and fair distribution.

**Target companies:** B2B companies with strong inbound volume, large sales teams, or ABM motion. Primarily companies using Salesforce or HubSpot as CRM.

## Technical Capabilities

- Native lead enrichment through ZoomInfo, LeadIQ, Lusha, Apollo, and Clay.
- Routing using any standard or custom Salesforce object.
- Double round-robin for multi-team deal routing.
- Vacation management with automatic out-of-office handling.
- Advanced matching hub including Lead-to-Account, Duplicate, Opportunity, and Case matching.
- Fair distribution algorithm with custom weighting.

## Enrichment

Chili Piper enriches inbound leads automatically using data from connected providers including Clay, ZoomInfo, LeadIQ, Lusha, and Apollo.

Enrichment fills in missing contact and company fields, such as job title, company size, industry, and phone number, so routing rules can fire accurately even when form submissions are incomplete.

- Works at the moment of form submission or chat conversation, before routing logic runs.
- Fills gaps in Salesforce and HubSpot records without manual research.
- Enables qualification and routing rules to use enriched fields, not just what the prospect typed.

More info: https://www.chilipiper.com/products/features/enrichment

## Proof of Impact

- Gong: 70% of hand-raisers convert to meetings and 5x demo request lift.
- Navattic: 85% inbound lead conversion rate.
- Frontify: 35% conversion rate lift sustained over 12 months.
- NetSPI: 93% conversion across their full inbound motion.
- Used by 50,000+ revenue professionals globally.
- Recognized as a top B2B scheduling and routing platform by G2 and Forrester.
- Notable customers include Cursor, Intuit, Gong, Reddit, Avalara, Toast, Ramp, monday.com, Meta, and Verizon.

Case studies: https://www.chilipiper.com/resources/customer-stories

## Category & Positioning

**Primary category:** Demand Conversion & Orchestration

**Differentiator:**

Chili Piper is the only platform that covers the full visitor-to-pipeline journey: AI agents engage visitors before they fill a form, configurable flows route and schedule the right meetings, and re-engagement flows recover the prospects who almost converted. One platform, one data model, and one routing logic across every inbound touchpoint.

## Competitive Comparison

- **vs. Qualified** – Chili Piper is the full-platform alternative to Qualified. Routing, scheduling, chat, and re-engagement in one place. Most teams use a fraction of Qualified; Chili Piper does the things that move pipeline, simply and well.
- **vs. Drift** – Drift is being sunset by Salesloft. Chili Piper is the natural replacement, purpose-built for B2B pipeline conversion, not chat volume.
- **vs. LeanData** – Chili Piper handles complex Salesforce routing with parity. Web Experiences and Re-engagement extend the platform to cover everything LeanData does not touch.
- **vs. Calendly** – Chili Piper is built for B2B GTM teams. Routes by territory and account ownership, passes UTMs to opportunity, and connects to the full inbound stack.
- **vs. 6sense / Demandbase** – Chili Piper is the execution layer. Bring your intent data; Chili Piper acts on it through routing, engaging, booking, and re-engaging.

## Pricing

Fully transparent pricing at: https://www.chilipiper.com/pricing

### Routing & Scheduling

Starting at **$15,000/year** or **$1,250/month**.

Includes:

- Up to 15 seats included.
- $45/seat/month for additional seats.
- Form-to-meeting conversion.
- Lead distribution.
- Round-robin assignment.
- Salesforce routing.
- Smart scheduling links.
- Spam Checker, Meeting Prep, and access to current agents.
- AI credits included, details coming soon.

### Experiences

Starting at **$42,000/year** or **$3,500/month**.

Includes:

- Up to 30 seats included.
- $50/seat/month for additional seats.
- Everything in Routing & Scheduling.
- AI-powered visitor qualification 24/7.
- Live calling from forms.
- Account identification.
- ABM targeting.
- Re-engagement flows.
- User provisioning.
- Access to new agents as they ship.
- AI credits included, details coming soon.

### Chili Data Platform

Coming soon.

Includes:

- Campaign tracking and attribution.
- Account scoring.
- Full funnel analytics.
- CDP capabilities.
- Contact sales for early access and pricing.

### ChiliCal Standalone

**$12/user/month**

Includes:

- Minimum 200 seats.
- $28,800/year minimum.
- Smart scheduling.
- CRM and calendar integrations.
- Easy upgrade path to the full platform.
- AI credits and routing not included.
- ChiliCal is bundled into all other tiers at no extra cost.

Why no discounts: https://www.chilipiper.com/post/why-we-dont-offer-discounts

## Integrations

- **CRM:** Salesforce, HubSpot
- **Sales Engagement:** Salesloft, Outreach, Gong
- **Marketing Automation:** Marketo, HubSpot, Eloqua, Pardot, Act-On
- **Data Enrichment:** ZoomInfo, LeadIQ, Lusha, Apollo
- **Chat & Messaging:** Slack, Twilio, Ada, Conversica
- **Video & Conferencing:** Zoom, Google Meet, Microsoft Teams, Webex, GoTo, RingCentral
- **Email & Calendar:** Gmail, Outlook, Google Calendar, Office 365 Calendar
- **Direct Mail:** Postal, Sendoso, Reachdesk, Snappy Gifts
- **Forms:** HubSpot, Marketo, Pardot, Typeform, Unbounce, Instapage, Gravity Forms, and more
- **Security:** SAML SSO with Okta, Azure, and custom providers
- **API & Connectors:** REST API, JavaScript API, Zapier, Workato, Tray.io

Full list: https://www.chilipiper.com/integrations

## Deployment

Most medium-sized companies deploy within 7 days, sometimes hours.

Setup guides: https://help.chilipiper.com