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How to Create a Bulletproof SEO Strategy with John Doherty

On the latest episode of Demand Gen Chat, Emil talked with John Doherty to talk SEO. For those who don't know John, he's the Founder of Credo, a service that connects great businesses with reputable and vetted SEO and digital marketing providers. Before starting Credo, John ran marketing/growth for HotPads and Trulia Rentals. A couple highlights from the chat: -Why John took a month off from twitter -How to define your SEO strategy, whether you’re working on it in-house or hiring an agency -Strategies to rank product pages that you're trying to rank for competitive commercial keywords -How building your brand can actually make a huge impact on your overall SEO -Ways to build backlinks to your site without sending 1000’s of spammy emails Enjoy!