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What The Kissmetrics Blog Sale Means For B2B Content with John-Henry Scherck

On this episode of Demand Gen Chat, Emil sits down with John-Henry Scherck. John-Henry is the owner of Growth Plays, which is a B2B consultancy focused around lead gen. He’s previously helped companies like WP Engine, Zenefits, and DocSend significantly grow their inbound marketing, so he’s definitely got a lot of great wisdom to share. Highlights from this episode: -What you can learn from the recent sale of the Kissmetrics blog to Neil Patel -Why marketing teams need to rethink the way they’re creating content, and how to find the best content opportunities - How to find quality writers -How to balance your growth initiatives that take time like content marketing with paid channels -And more Let us know what you took away from this one in the comments!