Marketing automation software is sometimes like the rope thrown to the “man overboard!” for marketing and demand generation professionals.
They’re a lifeline you can depend on as your job description and responsibilities shift and expand to accommodate technological innovation.
Thankfully, there’s no shortage of marketing automation tools to choose from — in fact, there are over 8,000.
And they don’t just manage the repetitive, time-consuming tasks that will always be part of the job.
They can also drive more revenue.
We’re highlighting 10 top marketing automation software solutions that do both.
But first, let’s go a bit more in-depth on the definition of marketing automation.
What is Marketing Automation?
Marketing automation is the use of tools to simplify and streamline tasks related to marketing and demand generation.
Marketing automation software is designed not only to promote efficiencies but to provide a more personalized customer journey.
Solutions usually target one or more of the following activities.
Social media marketing
Reporting and analytics
10 Top Marketing Automation Software Solutions
Not every business needs an end-to-end marketing automation software platform.
Sometimes a more specialized tool that automates one or two activities is all you need.
Below are a range of solid options that will make every day feel like Christmas for your marketing department.
1. Hubspot Marketing Hub
Hubspot’s Marketing Hub combines marketing automation, email marketing, social media management, and other tools to convert more leads — all while supporting the entire customer journey.
Here’s a few things marketers can do with this add-on to HubSpot’s CRM.
Nurture leads with email drip campaigns to reach the right prospects at the right time with the right message
Automate tasks related to blogging, landing page creation, social media marketing
Alert the right sales rep when contacts take a specific action so they can follow up
With a feature-packed, all-in-one marketing automation solution and hyperfocus on customer support, Net-Results is growing market share among mid-market companies.
Here’s a sampling of what marketers can do with Net-Result’s all-inclusive platform.
Automate intelligent engagement through unlimited triggers and deep segmentation abilities
Provide sales with enablement tools and high-quality leads through advanced lead scoring
Personalize each touchpoint in the buyer journey through dynamic web and email content and drag-and-drop landing page builders
With an average ROI of 38:1, if you haven’t implemented an email marketing solution, hopefully you’re planning to.
Consider Sendinblue to build relationships and grow your business with its single communication platform for email, SMS, chat, and Facebook Ads.
Watch your email open and conversion rates soar with deep segmentation capabilities that ensure you’re sending out relevant information every time.
Here’s a sampling of what else you can do.
Create professional emails easily with drag and drop templates — no HTML skills required
Turn website visitors into customers with targeted landing pages and reach new audiences by launching Facebook Ads from the platform
Streamline efforts with CRM integration to track every customer and prospect interaction
Keep your messaging consistent and personalized with Automizy, an email marketing platform designed with a simple goal: increasing your open rates.
Here’s a sampling of what you can do.
Grow your contact list by creating landing pages and sign-up forms that compel visitors to leave their info
Build effective, high performing email automations with a fully integrated, drag & drop builder
Leverage AI to test up to four different subject lines to ensure maximum open rates
To automate more than just emails, consider implementing a tool to handle repetitive tasks on other platforms.
ManyChat functions as a chatbot, engaging in interactive conversations in SMS, Instagram, and Facebook Messenger.
It’s known as chat marketing, and it provides one more way to drive revenue and grow your business — while you focus on other business tasks.
Here’s a sampling of what you can do with ManyChat.
Supercharge your Instagram account by providing a way to close the sale
Personalize the customer experience to convert more customers
Achieve higher open rates to generate more leads
LeadSquared brings sales and marketing efforts together to automate the customer journey, allowing you to nurture and prioritize the most engaged prospects along the way.
It captures leads from email, online campaigns, website visits, chat, phone calls, and more, then tracks and analyzes their progress on the path to close.
Here’s a sampling of what you can do with LeadSquared.
Run impactful drip marketing campaigns to accelerate conversion
Engage leads with targeted content based on specific actions
Alert sales with instant notifications when leads need immediate attention
Buffer is a social media management tool designed to help brands drive authentic engagement on social.
Through its simple, user-friendly interface you can schedule all of your social posts in one sitting.
Which means you can project a constant presence on social media but still have a whole lot of extra time to focus on other critical marketing tasks.
Here’s a sampling of what you can do with Buffer.
Curate, schedule, and publish content consistently across platforms based on optimal timing for your target audience
Measure your performance and use insights to grow engagement and inform future strategies
Engage with comments that require immediate attention so you can build customer trust
Wiser’s pricing automation software provides visibility and insight into your market and competitors so you can create pricing strategies that win more business.
Pricing automation tools are especially useful for those in the ecommerce space selling competitive products.
Here’s a sampling of what you can do with Wiser.
Leverage competitive price intelligence to inform your own winning strategy
Proactively identify new growth and promotion opportunities
Measure customer sentiment to create powerful marketing strategies
Did you know that 83% of your customers are willing to refer but only 29% do?
ReferralCandy taps into the power of word-of-mouth marketing to close that gap and drive more revenue — with a referral marketing program that runs itself.
Here’s a sampling of what you can do with ReferralCandy.
Create a program customized for your brand in minutes with a variety of reward options
Track revenue and traffic, identify top referrers — and everything they say about you on social
Leverages your existing marketing stack and provides more insights on customers, revenue, and traffic
10. Chili Piper
Chili Piper eliminates the back-and-forth, time-consuming process of one critical demand generation activity: scheduling meetings.
Concierge automates the entire process, allowing prospects to book meetings themselves at the moment they’re most captivated by the solution you provide.
When you consider only 39% of reps’ time is actually spent selling, the more tasks you can automate to keep prospects moving through the funnel, the better.
Here’s some of the things you can do with Chili Piper Concierge.
Priority routing with Concierge
Eliminate the waiting period that causes some prospects to “go cold”
Route leads in real-time based on qualification intelligence
Proactively engage with target prospects with smart booking links to nurture and upsell
Marketing Automation Software: Save time, Identify Strong Leads, and Drive More Sales.
Marketing automation software eliminates a lot of the busy work and manual tasks that bog down marketing professionals — and prevent them from driving as much revenue as possible.
Check out a few of these tools to see which might be right for your company.
In the meantime, try Chili Piper Concierge to see how you can automate your scheduling process.