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Speed to Lead eBook – Everything You Need to Know About Speed to Lead

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Speed to lead is the elapsed time between someone expressing interest in your business and your sales reps' earliest response. Maybe that means filling out a form. Perhaps it's a demo on-site request. Either way, the clock is ticking when your leads request your attention. Speed matters. Conventional wisdom says the sooner you engage your leads with a call or email after that initial point of contact, the better. Seems like a no brainer, doesn't it? However, you'd be shocked at how many businesses botch their response times. Listen. Salespeople should prioritize speed to lead and optimize it like any performance metric. You fight tooth and nail for your sales leads, right? So don't let them go to waste due to sluggish response times that are totally within your control. In this guide, we'll lay out everything you need to know about boosting your speed to lead, plus tactical strategies for engaging your customers ASAP. 2

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