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Speed to Lead eBook – Everything You Need to Know About Speed to Lead

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When It Comes to Speed to Lead, Most Businesses Are Blowing It According to a study conducted by drift Drift, only 7% of companies respond to leads within five minutes. WE'LL BITE: five minutes is pretty damn fast. If you're able to get your speed to lead that swift, you're definitely in a league of your own. Achieving that level of speed requires some planning and third-party sales tools, but it's definitely not impossible (more on that later). However, you can take solace in the fact that most B2B companies don't respond nearly that quickly. In fact, one study demonstrates that approximately 30% of businesses respond within 24 hours while a shocking 55% take five days or more to get back to their leads. The Drift Lead Response Survey We recently tested the response times of 433 companies. Here's what we found... 55% 50% 40% 30% 20% 10% % of companies surveyed Response Time 5 minutes 1 hour 1 day 2 days 5 days 5+ days/never 7% 32 COMPANIES responded within 5 minutes. 55% 240 COMPANIES took 5+ days to respond or didn't respond at all. 6

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