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27 Conversion Rate Benchmarks for 2020 (and Beyond)

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Introduction It's no secret that businesses today are expected to monitor metrics and data points to figure out what's working and what's not. And while there's plenty of debate over which KPI is the most important for the average company, conversion rates are definitely a top priority. Because let's be honest: what good is your traffic or click-throughs if you aren't actually converting customers? Digging into conversion rates can clue you in on where your business is winning (or losing). By having a pulse on conversion rate benchmarks, you can assess what's actionable in terms of your company goals. Oh, and don't forget the fact that conversion rates are tied directly to revenue. Converting more customers goes hand in hand with the longevity of your business. The purpose of this e-book is to give you a comprehensive understanding of the good, the bad, and the flat-out "average" when it comes to conversion rates. The benchmarks and statistics highlighted below will ultimately help you understand where your business stands and where there's room for improvement. With that, let's dive right in! 2

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