27 Conversion Rate Benchmarks for 2020 (and Beyond)

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33 https://cdn2.hubspot.net/hubfs/418657/Resources_Downloads/Influencer_Marketing_2016_ Benchmarks.pdf 34 https://www.geckoboard.com/best-practice/kpi-examples/website-conversion-rate/ 35 https://splitmetrics.com/blog/good-app-store-conversion-rate/ 36 https://amplifinity.com/8-benchmarks-creating-successful-customer-referral-program 37 https://www.thedrum.com/opinion/2019/11/01/why-are-mobile-conversion-rates-lower- desktop#:~:text=According%20to%20stats%20from%20Monetate,converting%20at%204.06%25%20 on%20average. 38 https://www.thedrum.com/opinion/2019/11/01/why-are-mobile-conversion-rates-lower- desktop#:~:text=According%20to%20stats%20from%20Monetate,converting%20at%204.06%25%20 on%20average. The typical conversion rate for mobile traffic (for ecommerce) is 2.25% 37 , less than half of what it is from desktop users. What is considered a "good" conversion rate for mobile visitors? 26 The average conversion rate of an influencer marketing campaign is 2.55%. 33 This might come as a surprise given that influencer campaigns are all- the-rage right now. What is the typical conversion rate for an influencer marketing campaign? 23 2.55% The average app store conversion rate is 26.4% 34 , with the top factor of app store conversions being traffic source (~50% of users discover apps via search 35 ). What is considered a "good" app store conversion rate? 24 26.4% The average lead-to-deal conversion rate from a customer referral is 3.65%. 36 What is considered a "good" conversion rate for a referral? 25 3.65% 2.25% 27 Desktop traffic converts at a rate of 4.81% 38 , perhaps signaling that customers at home are eager to act versus mobile users who are "just browsing." What is considered a "good" conversion rate for desktop visitors? 4.81% 18

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