Webinar Notes

RevGenius Webinar: Inbound Lead Conversion

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RevGenius Webinar: Inbound Lead Conversion 1 RevGenius Webinar: Inbound Lead Conversion Webinar Panel Included: Dan Cmelja - Head of Partnerships & Community @ Chili Piper Craig Handy - Head of Evolution - Global Revenue Tech & Operations @ Shopify Mark P Jung - VP of Marketing @ Dooly Becc Holland - CEO of Flip the Script Notes and Takeaways: Mark experience buying data enrichment provider: "Time from interest to conversation is taking way too much time" Identifies 5 vendors, asks for demo from each vendor, gives them an exact outline of what he is looking for and what questions he needed to be answered. 4 of 5 vendors took more than 5 days to get back, the pass between SDRAE no one had taken notes and he was repeating the same info he gave at each call. Craig 900 on the Bernoulli Principle in sales: Ex. of Bernoulli Principle = higher velocity of water going through pipe creates less pressure on the pipe. Applying it to sales/marketing - everytime we slow down the buyers process, we don't move things forward at a steady pace, and instead we create more

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