In this new episode of Demand Gen Chat, I spoke with Darrell Alfonso, Global Marketing Operations at Amazon Web Services (AWS) and author of The Martech Handbook. Darrell has been at AWS for over three years, and his team empowers thousands of marketers around the world to do their best work. We spoke about marketing ops don’ts and the most common mistake Darrell sees when B2B marketers run A/B tests. Darrell also shared how ops can set KPIs to work towards things they'll be proud of, versus spending all year putting out fires and fixing issues in other marketers’ campaigns. Show Notes: Follow Tara: https://www.linkedin.com/in/taraarobertson Follow Darrell: https://www.linkedin.com/in/darrellalfonso/ Check out Amanda Natividad’s content: https://twitter.com/amandanat Subscribe to Demand Gen Chat: Apple: https://podcasts.apple.com/us/podcast/demand-gen-chat/id1437677652 Spotify: https://open.spotify.com/show/0aLHOEgHVDpzTbraVFhxdR?si=_j4Ky1mZSQ6ZVJHyQCaLmA&nd= For even more marketing tips… 🌶️ Sign up for the spiciest newsletter in B2B: https://bit.ly/3pln9is 🌶️Check us out on LinkedIn: https://www.linkedin.com/company/chilipiper/ 🌶️Instagram: https://www.instagram.com/chili.piper/?hl=en 🌶️ And TikTok: https://firstname.lastname@example.org?lang=en About Demand Gen Chat Demand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you’re looking for tactical ways to improve your marketing, this podcast is for you!