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MQLs aren’t the enemy and creating high-converting competitor pages | Dev Basu @ Powered by Search

In this episode, I sat down with a fellow Torontonian, Dev Basu, CEO of Powered by Search. The agency has been helping B2B companies grow since 2009 and Dev has seen some major shifts in the way B2B companies go-to-market. We cover some spicy topics including why Dev doesn’t believe MQLs are dead, and how to create competitor comparison pages that your prospects will actually want to read. Show Notes Follow Tara: Follow Dev: Playbook Competitor Comparison Landing Pages: Check out 42 Agency’s blog and newsletter: Subscribe to Demand Gen Chat: Apple: Spotify: About Demand Gen Chat Demand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you’re looking for tactical ways to improve your marketing, this podcast is for you!