How ChowNow Used Chili Piper to 4x Their Inbound Conversion Rate

ChowNow is an online ordering and marketing platform that makes it easy for restaurants to take orders from their website, Facebook page, and through custom iOS and Android apps.

Neil Rongstand, VP of Growth at ChowNow, knew that his team needed a better method for following up with inbound leads and getting meetings on sales reps’ calendars. Before Chili Piper, the average speed to lead for an inbound meeting request was about a week. In many cases reps would get busy and forget to follow up completely. Neil and his team knew they needed a better system.

Neil and his team chose Chili Piper as the solution to their inbound conversion problem. They deployed it on their demo request page to automatically route leads to the correct AE or SDR and allow prospects to book a meeting on their calendar immediately.

Since implementing Chili Piper, ChowNow has seen their inbound close rate increase by 4x when they book through Chili Piper. Not only are leads converting at a higher rate, but the effort and cost to acquire them has gone down.

Results

4x increase

in inbound lead conversions

Lower cost of acquisition

by requiring less time and effort to convert leads

How?

Chili Piper turned a back-and-forth scheduling process into an instant booking experience on the ChowNow demo request page.

Meetings are automatically scheduled on both the prospect and rep calendars with automated reminders sent out ahead of meetings.

ChowNow also uses Chili Piper with paid media campaigns, like Facebook ads, to increase lead conversion by 4x.

Neil Rongstad

When a lead books through Chili Piper it converts at a higher rate, about 4x of what we saw before… The change that we're seeing is what we call the Chili Piper effect.

Neil Rongstad

VP of Growth @ ChowNow

See How Chili Piper Can Help You Increase Your Inbound Conversion Rate

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