Roofstock processes hundreds of inbound leads daily. Before Chili Piper, each lead required manual routing — and routing errors meant re-routing, which meant more manual work.
"Before Chili Piper there was a lot of wasted time routing and re-routing a contact to the appropriate owner."
— Alaia, Sales Ops and Strategy at Roofstock
Automated Routing, Instant Scheduling
With Chili Piper's Concierge, Distro, and Handoff working together, Roofstock's inbound leads now schedule directly from the website. No re-routing. No manual assignment. The right rep receives the right lead with the right context — automatically.
The cumulative time savings: approximately 1 hour of admin time per sales rep per day. Across a full sales team, that compounds quickly into recovered selling time and faster speed to lead.
Roofstock gets hundreds of leads every day that need to be qualified, routed, and scheduled with the right rep.
Before Chili Piper there was a lot of wasted time routing and re-routing a contact to the appropriate owner in Salesforce which created a lot of confusion across the entire org and slowed down the sales cycle.
Manual processes like SDR to AE handoffs were done one-off via Slack and nothing was automated.
Alaia, who handles Sales Ops and Strategy, realized this problem was leading to slower speed to lead and reps spending more time on manual admin work instead of connecting with buyers.
After the team at Roofstock implemented Chili Piper, they saw immediate results in allowing their leads to schedule directly from their website, no longer needing to re-route contacts to the appropriate owner, and saving everyone on the team valuable time.
Now Chili Piper is helping Roofstock increase their speed to lead by automating the scheduling and live-handoff process so the right person can connect with their high value leads as quickly as possible.
