How Chili Piper Helps Roofstock Save Their Sales Team an Hour of Admin Time Every Day

Roofstock makes investing in single-family rental properties radically simple.

Roofstock gets hundreds of leads every day that need to be qualified, routed, and scheduled with the right rep.

Before Chili Piper, there was a lot of wasted time routing and re-routing a contact to the appropriate owner in Salesforce. Processes like SDR to AE handoffs were also being done manually via Slack and nothing was automated. This created a lot of confusion across the entire org and slowed down the sales cycle.

Alaia, who handles Sales Ops and Strategy, realized this problem was leading to slower speed to lead and reps spending more time on manual admin work instead of connecting with buyers.

After the team at Roofstock implemented Chili Piper, they saw immediate results in allowing their leads to schedule directly from their website, no longer needing to re-route contacts to the appropriate owner, and saving everyone on the team valuable time.

Now Chili Piper is helping Roofstock increase their speed to lead by automating the scheduling and live-handoff process so the right person can connect with their high value leads as quickly as possible.


Increased speed to lead

by eliminating steps and automating routing

Hours of valuable time saved

sales spends more time closing deal and less time doing manual admin work


By allowing prospects to schedule directly from their webforms, Roofstock reps are spending more time selling and less time manually re-routing leads.

Meetings are automatically scheduled on both the prospect and rep calendars with automated reminders sent out ahead of meetings.

There is no longer any confusion around who owns what lead and which contacts have already been contacted. Chili Piper automatically routes every lead to the right rep the first time.

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