How Apollo Used Chili Piper to Increase Revenue by 300%

Our Impact

The team at Apollo had little faith in their ability to convert inbound leads. About 40% of Apollo’s inbound demo requests were not converting to a booked meeting. They knew they needed to fix their leaky inbound funnel before investing any further in digital acquisition.

Krishan Patel, Director of Growth at Apollo, looked to Chili Piper as the solution to their inbound conversion problem. They deployed Chili Piper's Form Concierge on their demo request page to route leads to the appropriate rep at the time of form submission and let inbound leads schedule immediately. They also deployed it inside their app to assist with converting trial users and driving expansion.

After implementing Chili Piper, Apollo saw an immediate 50% increase in inbound meetings booked on their site. With a restored faith in their ability to convert inbound leads, they were able to confidently ramp up acquisition efforts and increase their revenue by 300% even with a sales team half the size.

Request a demo - let Chili Piper show you how we can optimize your inbound process and double inbound conversions.

About the author
Chelsea Castle

Chelsea Castle is the Director of Content Marketing at Chili Piper. A journalist turned empathy-driven marketer, she's also a concert junkie who can often be found #doingthings outside and crafting creative ways to be sustainable.

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