Matthew Parry, Director of Marketing at Cloudbeds, had a routing problem that most tools couldn't solve: demos needed to happen in the prospect's language, routed to the right rep among 50+ global sales people.
Manual assignment meant delays. Delays meant lost demos. Lost demos meant lost revenue.
Language-Aware Global Routing
Cloudbeds implemented Chili Piper's Concierge to handle their global complexity. The platform could route inbound leads to reps based on language, region, and availability — automatically, without manual intervention.
The impact was direct: booked demos from inbound leads increased by 33–50%. What had previously required a coordinator to manually match leads to reps now happened in seconds, with the right rep, in the right language, every time.
