How Grow Used Chili Piper to Improve MQL to Demos Scheduled by 75%

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TJ Nokleby, Director of Marketing at Grow, sits with Conrad Wadowsky of to talk about how he was able to increase the rate of demo requests to demos scheduled from 40% to 70%. 

By using Chili Piper to enable the buyers of Grow to schedule their own demos as soon as they submit a demo request, he improved the buying experience and reduced the number of steps to schedule a demo by more than half. 

In the full interview on, TJ explains in detail the old lead flow compared to the new, and also how he used the insights of Grow’s dashboards to cut underperforming paid channels and improve the overall lead quality. 

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