Directive runs performance marketing for mid-market and enterprise software brands globally — and they hold their own inbound process to the same standard they set for clients.
Pipeline efficiency and velocity aren't abstract goals. They're the difference between a lead that converts and one that goes cold.
Converting 2x More Inbound Leads
By deploying Chili Piper across their website and inbound channels, Directive schedules meetings with hot leads immediately after form fill — no SDR follow-up required for the first touch.
The impact: 2x more inbound leads converted into actual pipeline conversations.
With Chat AI handling chat-based qualification and Handoff automating next-step booking after every call, the entire inbound motion runs with minimal friction — matching the standards Directive recommends to the B2B software companies they work with.
