How Apollo Used Chili Piper to Increase Revenue by 300%

Apollo is the unified engagement acceleration platform that gives reps the ability to dramatically increase their number of quality conversations and opportunities.

The team at Apollo had little faith in their ability to convert inbound leads. About 40% of Apollo’s inbound demo requests were not converting to a booked meeting. They knew they needed to fix their leaky inbound funnel before investing any further in digital acquisition.

Krishan Patel, Director of Growth at Apollo, looked to Chili Piper as the solution to their inbound conversion problem. They deployed Chili Piper Concierge on their demo request page to route leads to the appropriate rep at the time of form submission and let inbound leads schedule immediately. They also deployed it inside their app to assist with converting trial users and driving expansion.

After implementing Chili Piper, Apollo saw an immediate 50% increase in inbound meetings booked on their site. With a restored faith in their ability to convert inbound leads, they were able to confidently ramp up acquisition efforts and increase their revenue by 300% even with a sales team half the size.

Results

50% increase

in lead to meeting conversion rate

5x increase

in inbound meetings booked

300% increase

in revenue

How?

Chili Piper fixed the problem of inbound lead drop-off by letting prospects schedule immediately.

Meetings are automatically scheduled on both the prospect and rep calendars with automated reminders sent out ahead of meetings.

Apollo also deployed Chili Piper inside their app to assist with converting trial users and expanding current customers.

Krishan Patel

Right after we implemented Chili Piper we saw a 50% lift in inbound meetings booked. We now see five times as many meetings as we did last year before starting with Chili Piper and our revenue is around 300 percent, even with half the size of the sales team.

Krishan Patel

Director of Growth @ Apollo

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