The team at Apollo had little faith in their ability to convert inbound leads. About 40% of Apollo’s inbound demo requests were not converting to a booked meeting. They knew they needed to fix their leaky inbound funnel before investing any further in digital acquisition.
Krishan Patel, Director of Growth at Apollo, looked to Chili Piper as the solution to their inbound conversion problem. They deployed Chili Piper Concierge on their demo request page to route leads to the appropriate rep at the time of form submission and let inbound leads schedule immediately. They also deployed it inside their app to assist with converting trial users and driving expansion.
After implementing Chili Piper, Apollo saw an immediate 50% increase in inbound meetings booked on their site. With a restored faith in their ability to convert inbound leads, they were able to confidently ramp up acquisition efforts and increase their revenue by 300% even with a sales team half the size.
in lead to meeting conversion rate
in inbound meetings booked
Chili Piper fixed the problem of inbound lead drop-off by letting prospects schedule immediately.
Meetings are automatically scheduled on both the prospect and rep calendars with automated reminders sent out ahead of meetings.
Apollo also deployed Chili Piper inside their app to assist with converting trial users and expanding current customers.
Right after we implemented Chili Piper we saw a 50% lift in inbound meetings booked. We now see five times as many meetings as we did last year before starting with Chili Piper and our revenue is around 300 percent, even with half the size of the sales team.
Director of Growth @ Apollo