How Emotive Used Chili Piper to Achieve an 80% Inbound Conversion Rate

Our Impact

Ben Perez, who handles marketing at Emotive, is no stranger to the various scheduling tools available. During his first week at Emotive, he saw some major problems with their current solution that needed to be fixed. Before Chili Piper, the team saw massive amounts of leads drop-off after requesting a demo and they had no way of disqualifying bad leads from scheduling with Calendly. The AEs calendars' were being bogged down with bad meetings while the qualified leads needed to be chased (and booked manually).

Ben and his team chose Chili Piper as the solution to their conversion and automation problem. They now allow their prospects to schedule a demo directly from their home page, automatically qualifying and routing leads to the correct AE or SDR.

The Emotive team is booking even more meetings by integrating Chili Piper within their Facebook and Instagram ad campaigns as well as the chatbot on their website.

Since implementing Chili Piper, Emotive has seen an 80% conversion rate from inbound leads to demos. As Ben puts it, "no human can book 80% of leads into demos" resulting in a lower cost to acquire new customers and the sales team spending less time chasing leads and more time selling.

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