Ben Perez, Marketing at Emotive, faced a problem that's easy to overlook: their previous scheduling tool was losing qualified leads before they ever reached sales.
The Problem with Manual Qualification
Leads came in through the homepage, social ads, and a website chatbot — but converting those leads into demo bookings required manual follow-up. The process was inconsistent, and too many high-intent prospects slipped through.
Automation Across Every Channel
Emotive deployed Chili Piper to automate qualification and routing across all inbound channels:
- Form Concierge on the homepage: prospects booked instantly after submitting
- Chat AI on the website: leads qualified and routed without rep involvement
- Distro: automated distribution to the right rep based on lead attributes
The result: an 80% conversion rate from inbound inquiries to booked demos.
"No human can book 80% of leads into demos."
— Ben Perez, Marketing at Emotive
The sales team stopped chasing leads and started running demos.
