8 reasons why you might be unhappy working from home

It was a Monday morning, and I had a pit in my stomach. I had to go to work - in an office- but couldn’t get myself to do it without feeling a lot of pain in my body.

The Rise and Fall of the Inbound SDR

In this article, we’ll share actionable ways you can improve your inbound process and walk you through how to redeploy your inbound SDRs, sharing tips from top marketing professionals.

How to buy business software, without bias [+template and example]

In this article, we’ll share Chili Piper’s tried-and-true method for making objective tech-purchasing decisions — and we’ll even throw in a template and a downloadable example to boot.

3 Surefire Tactics to Increase Your Form Conversion Rate

In this article, we dispel myths about form conversion optimization, interview experts, and give you a three-step plan to help you improve double your form conversion rate.

Work Smarter, Not Harder: How Automated Lead Routing Smooths Out the Buyer’s Journey

How The BAC Improved Their Applicant Pool And Increased Enrollments

For this customer story, we sat down with Meredith Spinnato to hear how Chili Piper helped Boston Architectural College improve its applicant pool, connect with more students, and increase enrollments

5 Tried-And-True Strategies to Boost B2B Website Conversions

You want conversions to push towards pipeline and revenue, right? Dive in and see how to boost your B2B website’s conversions with tried-and-true strategies!

Announcing: Distro! Optimizing the Inbound Lead Process Has Never Been More Powerful

​​Routing and assigning inbound leads with no leaky funnel is traditionally impossible. Until now. Our new product Distro is an intuitive lead routing solution.

Lead to Opportunity Conversion Rate: Optimizing for 2022

Lead to opportunity conversion rate is the percentage of leads that convert to opportunities. Read on to learn how to calculate it and fresh tactics to boost it!

What Is CRO Marketing? Optimizing for the Modern B2B Buyer

CRO marketing is marketing that relies on real user data to inform messaging, strategy, design, and copy. Read to learn more and how to execute for success!

Promoting 60 Pipers in 12 months (and the framework that made it happen)

A good career progression framework outlines requirements for each role and creates a clear path for promotion. Download our template to build your own.

Lead to Account Matching: How to Automate and Close Deals

Lead to account matching is connecting leads to the appropriate accounts through an automated process. Read to learn about L2A matching and close deals!

Chili Piper vs. RingLead: Which Lead Routing Solution Will Work For Your Team?

This article explores two options for lead routing — Chili Piper and RingLead. If you’re actively evaluating lead routing tools, this is a great place to start.

10 Useful B2B Marketing Automation Examples to Apply in 2022

Marketing automation uses software to automate monotonous marketing work. Read on for 10 of the most practical B2B marketing automation examples for 2022!

Re-engagement Campaign Ideas To Revive Dead Opps

With the new year upon us, salespeople and marketers alike are looking to lost opportunities to drum up new business. Re-engagement campaigns are an effective strategy to warm up cold prospects.

11 Marketing Automation Best Practices to Maximize Growth

Make marketing automation work for you with these 11 best practices to get more from your automation software and maximize growth. Read on to learn more!

A Complete Guide to B2B Marketing Automation

Marketing automation is the process of using technology to unify marketing efforts and make them more effective. Read to learn all about marketing automation!

Your RevOps Swipe File For 2022

A comprehensive list of resources for RevOps practitioners. Who to follow, which communities to join, and what content to consume in the new year.

B2B Account-Based Marketing: The Ultimate Guide

Account-based marketing is a narrow-scope B2B strategy where sales and marketing teams work together to target high-value accounts. Read on to learn more!