6 Digital Agencies Using AI in 2023

Jenn Castillo
August 25, 2023
min to read

6 Digital Agencies Using AI in 2023

Jenn Castillo
September 5, 2023
min to read

It’s 2023 and AI is comin’ in hard and fast! Nowadays it seems like if you’re not up to date on new trends, you’re already falling behind.

But in this abyss of groundbreaking use of artificial intelligence, there are stars that shine brighter. Shining a light that’s paving the way for the future of digital agencies, and technologies in general.

And lucky for us at Chili Piper, we get to not only call these agencies our partners, but our friends as well.

So here’s our chance to shine the spotlight on 6 digital agencies that are leading the charge on the AI front. From enhancing customer experiences to optimizing business processes, these guys are experts in harnessing the power of AI to drive innovation and deliver some super spicy results for their clients.

1. WebMechanix: AI 🤝 SEO

WebMechanix has been at the forefront of integrating AI into performance digital marketing. In fact, not only have they utilized AI capabilities to bring efficiencies into their service offerings, but they’re currently building out an AI tool specifically for digital marketers!

Presenting: AIDME ("AI for Digital Marketers")

This tool will allow their customers to choose from dozens of pre-built prompts for all aspects of digital marketing - from competitive analysis, to web coding, to SEO/PPC and more. They’ve engineered it so that all you need to do is add your inputs & you're off to the races!

AIDME also integrates multiple different text and image generative AI tools — like ChatGPT, Claude, Bard, DALL-E and others — effectively putting an AI "swiss army knife" in your back pocket.

Guidance, results, flexibility and ease of use? Count me in.

2. SmartBug Media: Implementing AI-driven Features Within HubSpot

SmartBug is carving a niche for themselves by offering a wide variety of AI services across their entire services roadmap. Primarily focusing on customer-facing teams so they can see the quickest time-to-value with AI.

Let’s take a look under the hood at what exactly they offer:

They provide hands-on training for marketing, sales, and customer success teams, focusing on the optimal use of AI tools. This equips teams with the skills and knowledge needed to leverage AI effectively. While recognizing the critical importance of security, their training also emphasizes measures to keep data secure while using AI, ensuring that their clients can always operate with confidence.

SmartBug even assists sales/revenue teams in implementing AI-driven features within HubSpot, enabling them to identify opportunities and close deals more efficiently. They also implement AI-powered solutions that enhance customer service responsiveness and personalization, leading to improved customer NPS and upsells. 

And this is only the tip of the iceberg of what they can offer! 

Sound like stuff your team could use help with? You’ll definitely want to check them out.

3. Revenue Pulse: Uses AI to Find Your True ICP (and a lot more)

Revenue Pulse is constantly experimenting with ways they can leverage AI to enhance their service offering. They've even encouraged their team to build AI skills and literacy by creating an AI training program that offered different learning paths for their employees.

Now let’s break down one of the experimental services they conducted: Defining your ICP through GPT. 

Understanding your ideal customer profile (ICP) is integral to building out a successful GTM strategy. But with so much data to analyze something like that could take weeks, if not more. 

Revenue Pulse exported Salesforce data and performed a cluster analysis which was then fed into GPT for prompting and analysis to determine their true ICP. 

This experiment is a huge step forward for their service offerings, enabling them to determine an organization’s true ICP within just a few hours of work. 

With cutting edge results like this, who knows what’s next in store!

4. RevPartners: Build an Entire Sales Training Program with AI

RevPartners is pioneering the way we look at a sales process through their AI-driven strategies. 

By leveraging AI, RevPartners empowers sales teams to incorporate sales methodology into their process, identify high-value prospects, personalize sales pitches (and more!) — maximizing revenue for their customers.

Ever heard of the MEDDICC system? Well RevPartners was able to leverage AI to build out a comprehensive sales training program based on that; which included: a 1 hour training session, an implementation model within HubSpot and even ongoing tasks reps should utilize!

By utilizing AI to create customized sales enablement processes that are effectively integrated into HubSpot, RevPartners ensures their customer’s sales teams are both equipped and supported.

Looking for sales enablement in HubSpot? Well look no further!

5. Carabiner Group: Using AI to make Salesforce Simple (okay, simple-ish)

Carabiner Group brings unparalleled efficiency into their RevOps solutions by leveraging AI. Their innovative approach drives maximum revenue and value for their customers. 

By using AI to have a deep understanding of their client’s needs, the Carabiner team offers up the best solutions for their client’s use case, whereas others may be tempted to match a square peg with a round hole due to monetary gain.

In addition, by leveraging AI tools like Sonar they’re able to translate complex Salesforce flows into easily digestible blurbs so that their clients can understand the purpose of the flow and what it does. 

By simplifying these processes, the team is saving hours on compiling mundane tasks and driving a higher adoption rate in Salesforce. They’re creating a new era that uses AI to make Salesforce simplified and more user friendly for their customers.

So need Salesforce help? They’ve got your back.

6. Foundation: Using AI to Optimize Content

Foundation is paving the way by leveraging advanced AI to redefine content marketing in the B2B SaaS industry. With a bold, pioneering spirit, they have spent over two years meticulously honing expertise in AI-driven content creation, distribution, and optimization -- seamlessly integrating the power of Generative AI into their strategy.

Creating hundreds of prompts and an unyielding commitment to continuous improvement, they constantly refine methods to stay ahead of the curve. And they're not just experimenting with AI; they're conducting extensive research, gathering insights through surveys, and immersing in every facet of AI's potential!

The results? Exceptional content that doesn't just attract clicks but captivates audiences too. Transforming the SERP landscape for their clients and propelling them to new heights with content. They ensure that every piece is not only click-worthy but also impact-making.

Wrapping Up

And there you have it folks. 6 digital agencies to be on the lookout for as they continue to pave the way for what the new norm could be. They’ve seen what the capabilities with AI could be and they’re innovating ways to use it and maximize results for their customers. Now, for you to stay up to date on new AI trends & tips, join us at RevenueX, a new monthly AI series. The first online event is on Sept 27 and will be all about how to improve SEO using AI.

It’s 2023 and AI is comin’ in hard and fast! Nowadays it seems like if you’re not up to date on new trends, you’re already falling behind.

But in this abyss of groundbreaking use of artificial intelligence, there are stars that shine brighter. Shining a light that’s paving the way for the future of digital agencies, and technologies in general.

And lucky for us at Chili Piper, we get to not only call these agencies our partners, but our friends as well.

So here’s our chance to shine the spotlight on 6 digital agencies that are leading the charge on the AI front. From enhancing customer experiences to optimizing business processes, these guys are experts in harnessing the power of AI to drive innovation and deliver some super spicy results for their clients.

1. WebMechanix: AI 🤝 SEO

WebMechanix has been at the forefront of integrating AI into performance digital marketing. In fact, not only have they utilized AI capabilities to bring efficiencies into their service offerings, but they’re currently building out an AI tool specifically for digital marketers!

Presenting: AIDME ("AI for Digital Marketers")

This tool will allow their customers to choose from dozens of pre-built prompts for all aspects of digital marketing - from competitive analysis, to web coding, to SEO/PPC and more. They’ve engineered it so that all you need to do is add your inputs & you're off to the races!

AIDME also integrates multiple different text and image generative AI tools — like ChatGPT, Claude, Bard, DALL-E and others — effectively putting an AI "swiss army knife" in your back pocket.

Guidance, results, flexibility and ease of use? Count me in.

2. SmartBug Media: Implementing AI-driven Features Within HubSpot

SmartBug is carving a niche for themselves by offering a wide variety of AI services across their entire services roadmap. Primarily focusing on customer-facing teams so they can see the quickest time-to-value with AI.

Let’s take a look under the hood at what exactly they offer:

They provide hands-on training for marketing, sales, and customer success teams, focusing on the optimal use of AI tools. This equips teams with the skills and knowledge needed to leverage AI effectively. While recognizing the critical importance of security, their training also emphasizes measures to keep data secure while using AI, ensuring that their clients can always operate with confidence.

SmartBug even assists sales/revenue teams in implementing AI-driven features within HubSpot, enabling them to identify opportunities and close deals more efficiently. They also implement AI-powered solutions that enhance customer service responsiveness and personalization, leading to improved customer NPS and upsells. 

And this is only the tip of the iceberg of what they can offer! 

Sound like stuff your team could use help with? You’ll definitely want to check them out.

3. Revenue Pulse: Uses AI to Find Your True ICP (and a lot more)

Revenue Pulse is constantly experimenting with ways they can leverage AI to enhance their service offering. They've even encouraged their team to build AI skills and literacy by creating an AI training program that offered different learning paths for their employees.

Now let’s break down one of the experimental services they conducted: Defining your ICP through GPT. 

Understanding your ideal customer profile (ICP) is integral to building out a successful GTM strategy. But with so much data to analyze something like that could take weeks, if not more. 

Revenue Pulse exported Salesforce data and performed a cluster analysis which was then fed into GPT for prompting and analysis to determine their true ICP. 

This experiment is a huge step forward for their service offerings, enabling them to determine an organization’s true ICP within just a few hours of work. 

With cutting edge results like this, who knows what’s next in store!

4. RevPartners: Build an Entire Sales Training Program with AI

RevPartners is pioneering the way we look at a sales process through their AI-driven strategies. 

By leveraging AI, RevPartners empowers sales teams to incorporate sales methodology into their process, identify high-value prospects, personalize sales pitches (and more!) — maximizing revenue for their customers.

Ever heard of the MEDDICC system? Well RevPartners was able to leverage AI to build out a comprehensive sales training program based on that; which included: a 1 hour training session, an implementation model within HubSpot and even ongoing tasks reps should utilize!

By utilizing AI to create customized sales enablement processes that are effectively integrated into HubSpot, RevPartners ensures their customer’s sales teams are both equipped and supported.

Looking for sales enablement in HubSpot? Well look no further!

5. Carabiner Group: Using AI to make Salesforce Simple (okay, simple-ish)

Carabiner Group brings unparalleled efficiency into their RevOps solutions by leveraging AI. Their innovative approach drives maximum revenue and value for their customers. 

By using AI to have a deep understanding of their client’s needs, the Carabiner team offers up the best solutions for their client’s use case, whereas others may be tempted to match a square peg with a round hole due to monetary gain.

In addition, by leveraging AI tools like Sonar they’re able to translate complex Salesforce flows into easily digestible blurbs so that their clients can understand the purpose of the flow and what it does. 

By simplifying these processes, the team is saving hours on compiling mundane tasks and driving a higher adoption rate in Salesforce. They’re creating a new era that uses AI to make Salesforce simplified and more user friendly for their customers.

So need Salesforce help? They’ve got your back.

6. Foundation: Using AI to Optimize Content

Foundation is paving the way by leveraging advanced AI to redefine content marketing in the B2B SaaS industry. With a bold, pioneering spirit, they have spent over two years meticulously honing expertise in AI-driven content creation, distribution, and optimization -- seamlessly integrating the power of Generative AI into their strategy.

Creating hundreds of prompts and an unyielding commitment to continuous improvement, they constantly refine methods to stay ahead of the curve. And they're not just experimenting with AI; they're conducting extensive research, gathering insights through surveys, and immersing in every facet of AI's potential!

The results? Exceptional content that doesn't just attract clicks but captivates audiences too. Transforming the SERP landscape for their clients and propelling them to new heights with content. They ensure that every piece is not only click-worthy but also impact-making.

Wrapping Up

And there you have it folks. 6 digital agencies to be on the lookout for as they continue to pave the way for what the new norm could be. They’ve seen what the capabilities with AI could be and they’re innovating ways to use it and maximize results for their customers. Now, for you to stay up to date on new AI trends & tips, join us at RevenueX, a new monthly AI series. The first online event is on Sept 27 and will be all about how to improve SEO using AI.

Jenn Castillo

Jenn Castillo is a Sr. Channel Partnerships Manager at Chili Piper. She began her career in sales, then marketing, now partnerships - which is where her passion lies. She loves understanding the goals and values of other organizations and strategizing about how partners can create initiatives to be mutually beneficial. Whenever she's not geeking out about all things partnerships you can find her hanging out with her two dogs, Scout and River.

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