Distro

Lead routing you can set and forget.

Lead routing shouldn’t be a full-time job. Set up all your lead routing rules in hours, not days — and then never touch your routing again.

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The platform fueling today’s high-growth revenue teams

Distribute more leads than ever. Keep track of every-single-one.

12 hrs

Saved per week manually assigning leads

72 hrs

Saved in Lead Time

20 hrs

per week Saved in Admin Time

Route the right lead to the right rep

Speed up your

Lead

Cases

Lead

Qualification and Distribution.

Trigger and prioritize routing with flexibility. Route based on any objects in Salesforce (Standard or Custom)

“The implementation process was extremely easy. It took us a grand total of one hour to set everything up. “

Victor Naess

Revenue Operations at Albacross

See how Distro will change your distribution.

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Never think about your reps’ vacation again

We’re the only lead distribution tool that automatically removes reps from the queue when they’re out-of-office. Less manual work for you and more leads for reps in office — everyone wins.

Lead routing shouldn't be a full-time job

And it doesn't have to be.

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Route records from ANY Salesforce Objects (Standard or Custom)

Route Standard Objects based off any Standard or Custom Field in Salesforce. AND/OR logic gets you as granular or simple as you need.

Multiple trigger types for accurate routing

Trigger distribution of records and leads based on what’s most important to your company: Field Change or New Record Creation, or Both! (Manual or list upload)

No more complaints about misrouted leads

Match leads to the right account with lead-to-account and duplicate matching. And make sure all leads are routed to the right owner — via either ownership fields and route to Account Team Member and/or Opportunity Team Member.

Track and report on all your Distro-routed records

Directly in Salesforce on some custom fields. Reporting available in both Salesforce and Distro with distribution reporting and logs.

Service Level Agreements

Make sure support reps are reaching out in time. Set up SLAs to send a reminder to reps via Slack or email — or reassign to another rep if the SLA is not fulfilled.

Focus on your customers, leave the lead routing to Distro

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80%

less time handling routing and rules for leads and contacts

70%

reduction in time spent researching/triaging leads and contacts

12%

increased conversion rates with faster inbound/outbound lead routing

Distribute leads the way you want with extremely granular weighting rules

Improve your lead distribution at scale

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Automate Salesforce Tasks, Slack and Email notifications

Notify reps about their leads' activity as soon as possible. Plus set up alerts for marketing or ops if SLAs are not met.

Set Up Complex Routing Rules

Trigger distribution of records and leads based on what’s most important to your company: Field Change, New Record Update or New Record Creation (Manual or list upload)

Distro Use Cases

Dozens of use cases. Easy to use. What’s not to love?

Sales Leaders

Marketing Leaders

Rev&Sales Ops

Assigning named and target accounts

by setting up rulesets that get your top priority accounts to the right reps in realtime.

Sales Leaders

Distributing MQLs & PQLs

Nurture leads who engage with your marketing content or software, continuously measuring their intent and taking action when they’re ready to buy

Marketing Leaders

Lead scoring & redistribution

If an existing prospect in your CRM takes an action that shows they have high intent, Distro updates the record + routes based on the rules you set.

Rev&Sales Ops

Sales Leaders

Distribute leads from form submits, events, webinars, and more

Automate distribution of lead lists to improve speed-to-lead and conversion rates. Nurture leads... (etc)

Sales Leaders

Marketing Leaders

Seamlessly assign new customers to the right teams

Automate the assignment of new accounts so they can begin onboarding right away. Make the transition from prospect to customer seamless.

Sales Leaders

Marketing Leaders

Rev&Sales Ops

Improve your lead distribution at scale

See how Distro from Chili Piper will change your distribution.

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Loved by marketing, sales, and operations leaders

See how every part of your revenue organization can benefit from using Distro

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❌ Before Chili Piper

✅ After Chili Piper

Manually update lead routing rules whenever reps are sick or on vacation

Sync with your reps’ calendars to automatically take them out of the queue

Spend hours manually updating lead routing rules

Make updates in seconds

Fielding complaints from reps about misrouted leads

Route the right leads to the right rep, every time

Leads falling through the cracks

Built-in SLAs to make sure each lead is followed up with

No visibility into which leads were routed to whom

Full audit log of lead routing records

Take a look how Distro works

SpicyOps Use Cases

How to assign Solution Engineers / Consultants to existing opps

Distro

read now

March 27, 2025

How to Auto Convert New Leads if the Opportunity is in Pipeline

Distro

read now

March 14, 2025

How to Turn Your Event Leads Into Sales Opportunities

Distro

read now

February 28, 2025

FAQ

Distro

Instantly route + assign records in Salesforce

Route based on Standard or Custom Objects

Route to Account/Opportunity Team Member

Trigger based on field update or new record creation

Duplicate Matching (Lead / Contact)

Merge Records (Lead to Lead / Contact to Contact)

Advanced Lead to account matching

Automatic sync with calendar for handling users on vacation (Outlook / Google)

Assign to existing Owner

Manage service-level agreements

Field Update

Email / Slack / Salesforce Task Notifications

Lead Conversion

Capping & Fallback Owner

Fairness & Calibration

$30

user per month

+ Platform Fee: $150

Get a demo

Distro

Lead routing you can set and forget.

Distribute more leads than ever. Keep track of every-single-one.

Route the right lead to the right rep

See how Distro will change your distribution.

Never think about your reps’ vacation again

Lead routing shouldn't be a full-time job

Route records from ANY Salesforce Objects (Standard or Custom)