Complex lead routing, that's actually easy to use
The platform fueling today's high-growth revenue teams
Lead routing shouldn't be your full time job.
Distro's here to save you.
Unlike most lead routing solutions, Distro is easy to use. Set it up in an hour, make updates in seconds, and handle any lead distribution scenario thrown at you.
See Distro in actionCan Distro handle...?The answer is YES!
- ✅Can I route records from ANY Salesforce Object (Standard or Custom)? YES!
- ✅Can I use AND/OR logic to create granular routing logic? YES!
- ✅Can I trigger based on new records, record updates, or both? YES!
- ✅Can I automatically assign leads to the correct account and account owner? YES!
- ✅Can I automatically match and merge duplicates? YES!
- ✅Can I track and report on all my routed records? YES!
- ✅Can I get a detailed audit log following each record's journey? YES!
- ✅Can I set up SLAs and reminders for my sales reps? YES!
- ✅Can I reassign leads to another rep if an SLA is not fulfilled? YES!
- ✅Can I notify reps about their leads' activity instantly? YES!
- ✅Can I create multi-decision workflows? YES!
- ✅Can I create granular weighting and calibration rules? YES!
It's also incredibly easy to use
You'll forget you're using lead routing software.
Impossible to mess up.
Other tools let you add nodes, even if they don't make sense. Even complete beginners can use Distro because it only shows options that won't break your router.
An intuitive, step-by-step workflow
Some routing tools end up looking like an intricate web of crossed wires. Distro's guided flow builder is easy to understand and follow, even for beginners.
Automated vacation management
Distro reads your reps' calendar and automatically removes them from the queue when they're out-of-office. No more manually having to track vacations or redistribute leads.
Publish confidently with preview mode
You no longer have to wait until pushing a router live to see if it works. Preview mode lets you test actual SFDC records to troubleshoot your router without pushing anything live.
Simple lead-to-account matching
Our matching page uses an intuitive funnel layout to make setting up your lead-to-account matching rules easy.
Loved by marketing, sales, and
operations leaders ⚡
But don't just take our word for it
What we set up in two hours with Distro took around a month of meetings with LeanData
Adam Pelley
Marketing and Sales Ops Manager @ Proposify
to set up — vs a month with LeanData
Now that change takes about two minutes with someone going into Distro and pressing save.
Tyler Moore
Associate Product Manager - Data Enablement @ L.L. Bean
to make a routing change
The implementation process was extremely easy. It took us a grand total of one hour to set everything up. We save 12 hours a week manually assigning leads.
Victor Naess
Head of Marketing @ Albacross
saved every week
The big benefit is not just the reduction in admin work. It's the reduction in background noise
Haim Cohen Mintz
VP Revenue Operations @ DealHub
admin work + background noise
Distro Use Cases
Dozens of use cases. Easy to use. What's not to love?
Assigning named and target accounts
by setting up rulesets that get your top priority accounts to the right reps in realtime.
Distributing MQLs & PQLs
Nurture leads who engage with your marketing content or software, continuously measuring their intent and taking action when they're ready to buy
Lead scoring & redistribution
If an existing prospect in your CRM takes an action that shows they have high intent, Distro updates the record + routes based on the rules you set.
Distribute leads from form submits, events, webinars, and more
Automate distribution of lead lists to improve speed-to-lead and conversion rates. Nurture leads…
Seamlessly assign new customers to the right teams
Automate the assignment of new accounts so they can begin onboarding right away. Make the transition from prospect to customer seamless.
Improve your lead distribution at scale
See how Distro from Chili Piper will change your distribution.
Distro is part of the
Demand Conversion Platform
Chili Piper is the only platform that consolidates Form Routing, Chat, Lead Distribution, and Scheduling into one place for converting all demand into pipeline.
Learn more about the DCP
Manage all of your users, teams, and routing logic in one place, then use it across all products.
Consolidate all of your demand conversion data into one place for a more accurate picture.
Save big by consolidating multiple tools into one intuitive platform.
Integrated with all your
martech stack
Chili Piper integrates with your favorite marketing and sales automation software so you can get up and running quickly without changing your tech stack.
FAQ
How is this different from LeanData?
Both enable lead routing, but Chili Piper offers advantages for complex routing and scalability needs. Distro is simpler to use and significantly faster to implement — what takes a month with LeanData can take two hours with Distro.
How is it different from Salesforce Native Routing?
Salesforce Lead Assignment handles basic needs; Distro supports more complex routing scenarios with AND/OR logic, fuzzy matching, and SLA enforcement that Salesforce native routing simply can't match.
Does Distro support L2A?
Yes. Distro utilizes Chili Piper and Salesforce algorithms for exact and fuzzy matching across multiple fields, so leads are automatically matched and assigned to the right account.
Does Distro support Round Robin and custom weighting?
Yes, including vacation management and load balancing. Set granular weights per rep and Distro handles redistribution automatically when reps are out of office.
Does Distro work with HubSpot CRM?
No, Distro currently only integrates with Salesforce. We recommend it for teams running their revenue operations in Salesforce.
Is Distro easy to manage?
Yes. Distro was designed for scalability with an improved rules builder that is intuitive and hard to break. Your ops team can make changes confidently without engineering support.
Stop hand-routing leads in Salesforce. Let Distro do it.
See how territory rules, round-robin, and SLAs run themselves — on your own Salesforce data.