Chili Piper vs LeanData: Which Lead Routing Software is Right for You?

Madeleine Work

When inbound leads come a calling, you need a way to route them to your reps.

That’s where lead routing software comes in.

Both Chili Piper and LeanData let you route and assign inbound leads to the appropriate rep

But if you’re comparing Chili Piper vs LeanData, there are key differences and reasons you might choose one over the other.

We’ll break down how each tool performs in different criteria.

Let’s get into it. 

When to Use Chili Piper

Chili Piper is your best choice if you’re looking for an intuitive and affordable way to route any object in Salesforce to the appropriate rep. Since it’s easy to use, you don’t have to be certified in the platform to get started. 

✅ Intuitive routing without complicated setup

✅ Cost effective - $20/user/month ($10/user/month when bundled with Form Concierge)

✅ No Salesforce developer needed

✅ Quick implementation (the fastest we’ve heard is 45 minutes)

Chili Piper’s Distro is an inbound lead routing platform that allows you to qualify, route, and schedule instantly without complex diagrams, APEX code, or spreadsheets. 

When to Use LeanData

Lean Data is used within Salesforce to process and assign lead, contact, and account records.

If you have dedicated resources who can spend several weeks (or months) setting up and maintaining LeanData, you might want to consider LeanData.

Here’s a quick rundown what you can expect using LeanData: 

✅ Built-in tiebreakers and deduping  

✅ Fuzzy matching algorithms

✅ Onboarding taking several weeks or months

✅ Expensive - $65/user/month

Who Should Use Chili Piper vs LeanData

This is a side-by-side comparison of the types of teams that thrive using Chili Piper vs LeanData:

Chili Piper Distro vs LeanData


  • Distro is great for smaller marketing teams, with smaller budgets, looking for quicker time-to-value. 
  • LeanData is great for large marketing teams with large budgets, who are willing to put more time into implementation and don’t need to see an immediate ROI.

Chili Piper vs LeanData Pricing & Features

Chili Piper’s lead distribution software, Distro, costs $20 per user per month. LeanData does not list pricing on their site, but according to their listing in the Salesforce app exchange, costs start at $65 per user per month. 

Chili Piper is much less expensive. If you need a simple routing solution that doesn’t cost too much and gets the job done quickly, Chili Piper is going to be your best bet. 

LeanData is more expensive, but also more feature-rich. If you have a dedicated person/team who can implement and maintain LeanData, it’s a great option. 

Chili Piper vs LeanData Ease of Use

Chili Piper is much easier to use, with a shorter implementation time. LeanData is significantly more complicated to set up and maintain; however, it has a more robust feature suite, if you have the time and resources to learn them all.

Chili Piper Interface

Chili Piper has a straightforward interface, where there are two components (rulesets and teams) that make up a router. 

Here’s how it works:

With rulesets, you can create the rules that must be true for an object to be routed.

Below is how this looks in the Chili Piper app. In this example, the lead won’t be routed unless their company size is greater than 50. 

Chili Piper routing rules

Creating a team allows you to choose who will receive the lead that is routed. You can also choose to route based on ownership or adjust the weighting of each team member so different people get more objects routed to them than others. 

Creating a team with Chili Piper

Once you have your rulesets and teams, you will build the router and choose a trigger event (ex: triggering a route once a field in Salesforce is updated). Then choose from your rulesets to determine what must also be true before the object is assigned and finish with who should receive the distributions. 

Setting up your router with Chili Piper

LeanData Interface

LeanData’s interface looks more like a logic map. There are different “nodes” that are shaped differently and can represent a match, decision, action, etc. 

When you have a fairly simple route, the map is easy enough to follow and looks something like this:

LeanData interface

However, when your route gets more complicated, the map gets messy and it’s hard to know where each decision lives in order to make necessary updates. It can start looking something like this. 


LeanData interface is very complex


If you’re used to using LeanData, you might be more comfortable navigating the logic map. However, if you’re new to both systems, Chili Piper is more intuitive.

What Customers Say

At the time this article was written, Chili Piper scored #1 for implementation and relationship in the lead routing category, compared to LeanData’s #2. 

Chili Piper Review

Chili Piper is Sauce-some

LeanData Review

72 Hours Becomes 2 Minutes with Chili Piper

Before Chili Piper, SwagUp was using custom Salesforce lead distribution.

Anytime they wanted to make a change, it would take about 72 hours of lead time. 

72 hours! 

Now that change takes about two minutes. 

Someone just has to go into Distro and press save. That’s it. 

Read the full SwagUp story here.

Keep hot leads hot with Chili Piper’s Distro 🔥

Distro is the most cost-effective, scalable, and easy-to-use lead/object routing platform on the market. 

But sometimes you need to see it to believe it.

Schedule a demo of Chili Piper here

(We really mean that — we always demo on the first call).

About the author
Madeleine Work

Madeleine Work is the Sr Content Marketing Manager at Chili Piper. She loves making people laugh and learning new things. When she's not typing away at her laptop, you'll probably find her running, hiking, or off on an adventure somewhere. Follow Madeleine for laughs and content tips on LinkedIn.

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