The Best B2B Marketing Podcasts of 2024 - Our Community Has Spoken

Kate Erwin
March 5, 2024
min to read

The Best B2B Marketing Podcasts of 2024 - Our Community Has Spoken

Kate Erwin
March 5, 2024
min to read

Yeah, I know, I know.

It’s yet another list of marketing podcasts.

Don’t we have a near-infinite number of those already?

And don’t most of them just rip off all the other podcast lists that came before them?

That’s not what this is. Promise.

I wouldn’t do that to you, and neither would Chili Piper.

Most listicles are:

🤢 Sponsored

🤢 Unresearched

🤢 Traffic bait

This one is:

🧨 Hand-curated

🧨 Crowdsourced

🧨 Written by a marketer (Hi, friends!) for fellow marketers to actually read

I never would have agreed to write this if it was yet another listicle that no one would read.

I wrote this to geek out on marketing podcasts and pass the best ones on to you, dear reader.

What are the criteria for this list of marketing podcasts?

First, Chili Piper’s Co-Founder and Co-CEO, Alina Vandenberghe, asked her LinkedIn network to share their favorite podcasts.

And dang did they deliver.


Every podcast on this list meets the following criteria:

✅ Recommended by a fellow marketer

✅ Focused on marketing exclusively


This podcast list does not include:

❌ Sales and revenue podcasts (although I love those, too!)

❌ Every good marketing podcast that’s ever existed (if I missed you, it wasn’t on purpose!)

❌ Paid/sponsored inclusions*

Podcasts are grouped into categories that will help you find the best ones for you to listen to based on your specific marketing niche. (You’re welcome!)

B2B marketing podcasts that aren’t boring

There are so many fun marketing podcasts, but so few of them focus on B2B.

And even fewer are spicy enough to be included in this list. But I found a few great ones among the recommendations.

Or, you know, start your own B2B podcast.

Exit Five

Nominated By: Jarrett Fleagle

Dave Gerhardt is pretty much the first person I think of when it comes to B2B marketing so this podcast needs to be on every list, including this one.

The Exit Five community requires membership, but this podcast is available for all marketers (yay!)

Dave speaks with pretty much everyone: “CMOs, marketing leaders, and subject matter experts across all aspects of B2B marketing: planning, strategy, operations, ABM, demand gen, product marketing, brand, content, social media, and more.” (What could “and more” possibly be?!)

Spiceworthy podcast guests:

🔥 Amanda Natividad

🔥 April Dunford

🔥 Scott Barker

Breaking B2B

Nominated By: Sam Dunning

Gotta respect Sam Dunning’s hustle nominating himself 💀

But I wouldn’t have included it on this list if it wasn’t awesome.

It’s pretty new, but he’s already interviewed some spicy guests.

This is definitely a marketing podcast that’s on the come-up.

Spiceworthy podcast guests:

🔥 Tim Davidson

🔥 Gwen Lafage

Do This, Not That! For Marketers Only!

Nominated By: Alina Vandenberghe

Okay, okay, this isn’t only for B2B marketers.

But Jay Schwedelson is anything but boring.

I mean, his episodes include things like Love Is Blind predictions and commentary on The Bachelor franchise. 

For those who someone don’t know him yet, his main expertise is email marketing and he delivers lots of spicy advice with multiple episodes dropping every week.

Spiceworthy podcast guests: 

🔥Daniel Disney

🔥Amanda Cole

Podcasts hosted by wonderful women in marketing

It’s kinda weird how most marketers are women (68.3% according to Statista) yet most people with podcasts about marketing are dudes.

Seriously, what is up with that?

Here are some of my fave non-dudes making great podcasts.

2 Pizza Marketing

Nominated By: Jane Serra

Yes, we’ve recommended this podcast before.

And yes, Chili Piper sponsors this podcast, too.

But it’s just too good not to include.

It’s hosted by Melissa Moody (General Manager - Matcha at Commsor) and Ashley McGovern (Head of Content at Realync).

They share candid (and spicy) perspectives from their fellow marketers.

According to their site, they cover everyone from “a sassy community evangelism expert to a 5x repeat startup marketing addict.”

Spiceworthy podcast guests:

🔥 Ryan Narod (I’m such a Mutiny fangirl, you have no idea)

🔥 Jay Desai

🔥 Chili Piper’s own Tara Robertson

Direct with Corrina & Taylor

Nominated By: Melissa Moody

I’m obsessed with this one. Corrina Owens and Taylor Young talk to go-to-market professionals.

What I love about this one is that they capture stories from individual contributors.

You know, the people on the ground doing the GTM work. (No offense, leaders, but everyone is always asking for your opinion and no one interviews your team.)

Spiceworthy podcast guests:

🔥 Lee Moskowitz

🔥 Molly Bruckman

🔥 Chili Piper’s own Madeleine Work

Women in B2B Marketing

Nominated By: Rashel Hariri

This podcast from Jane Serra was a new one for me.

But she has 15+ years in B2B marketing and brings on leaders from across industries.

It’s definitely worth a listen, especially if, like me, you’re a woman in B2B marketing.

Spiceworthy podcast guests:

🔥 Melissa Rosenthal

🔥 Mandy McEwen

🔥 Corrina Owens and Melissa Moody (love a good crossover)

Content about content (so meta!)

You know what I love even more than content?

Content about content?

And since content people love content, there are unsurprisingly manyyyyyyyy amazing podcasts on the subject.

Content Logistics

Nominated By: Nolan McCoy

I’ve been a huge fan of Camille Trent since she was Head of Content at Dooly.

Since then, she’s transformed numerous B2B brands, and now she’s also interviewing other content leaders (Seriously, what doesn’t she do?)

If you create B2B content, you must listen. You must.

According to the website, it’s also for “B2B marketers looking to build a content engine that drives revenue.”

Spiceworthy podcast guests:

🔥 Stewart Hillhouse

🔥 Jess Cook

🔥 Corrina Owens

Distribution First

Nominated By: Kate Erwin (yes, I just had to nominate one too!)

I’ve always believed in Justin Simon’s philosophy, and I love that he has an entire podcast about the importance of content distribution.

This man talks to a LOT of marketers on his podcast.

I have no idea how Justin Simon puts out this much content. (I guess I should listen to his advice.)

Spiceworthy podcast guests:

🔥 Ross Simmonds

🔥 Brett McGrath

🔥 Camille Trent (love when a podcast host is also a podcast guest)

Don’t Say Content

Nominated By: Tara Robertson

This was a new discovery for me. It’s delightfully spicy.

Devin Bramhall and Margaret Kelsey are two talented women who talk about content. And they do it on YouTube so if you’d like to watch a podcast, this is the one.

Here’s what’s on their site: “Margaret and Devin use their combined 20+ years of experience to offer fresh perspectives and insights on business and marketing strategy to hiring and talent, to hundreds of leaders who tune in and listen every week.”

Spiceworthy podcast guests:

No guests, just two 🔥 marketers.

Gone but not forgotten

Don’t worry, no one died.

There are just some great podcasts that no longer publish new episodes that I had to include.

Maybe we can collectively bully them into putting out new episodes!

Pos!tioning with April Dunford

Nominated By: Brandon Redlinger

April Dunford is pretty much the master of product marketing.

There hasn’t been a new episode in about a quarter, but I’m hopeful there will be more someday.

This is a great podcast, and it’s not just for product marketers. It’s for anyone trying to position their product, and that’s everyone.

Spiceworthy podcast guests:

🔥 Matt Dixon

🔥 Hana Abaza

🔥 April Dunford herself (she does most of the episodes solo)

Cheat Codes: Play The Marketing Game On Easy Mode

Nominated By: Madeleine Work

Todd Clouser and Obaid Durrani are two of the most intriguing B2B marketers.

I know they’re busy with other things now, but please, please, please bring this podcast back 🙏

This is a great one for anyone who wants to hear two marketers having unfiltered discussions about content.

Spiceworthy podcast guests:

No guests, just two 🔥 marketers.

One more thing

Did I mention Chili Piper’s podcast yet?

Okay, I’m biased. But Demand Gen Chat is truly worth a listen.

Tara Robertson does an amazing job providing tactical ways to improve your marketing.

I especially love her episodes with Sidney Waterfall and Latané Conant.

The Demand Gen Chat podcast is coming back from a short break very soon, so make sure you're subscribed to The Sauce newsletter so you don’t miss it!

Yeah, I know, I know.

It’s yet another list of marketing podcasts.

Don’t we have a near-infinite number of those already?

And don’t most of them just rip off all the other podcast lists that came before them?

That’s not what this is. Promise.

I wouldn’t do that to you, and neither would Chili Piper.

Most listicles are:

🤢 Sponsored

🤢 Unresearched

🤢 Traffic bait

This one is:

🧨 Hand-curated

🧨 Crowdsourced

🧨 Written by a marketer (Hi, friends!) for fellow marketers to actually read

I never would have agreed to write this if it was yet another listicle that no one would read.

I wrote this to geek out on marketing podcasts and pass the best ones on to you, dear reader.

What are the criteria for this list of marketing podcasts?

First, Chili Piper’s Co-Founder and Co-CEO, Alina Vandenberghe, asked her LinkedIn network to share their favorite podcasts.

And dang did they deliver.


Every podcast on this list meets the following criteria:

✅ Recommended by a fellow marketer

✅ Focused on marketing exclusively


This podcast list does not include:

❌ Sales and revenue podcasts (although I love those, too!)

❌ Every good marketing podcast that’s ever existed (if I missed you, it wasn’t on purpose!)

❌ Paid/sponsored inclusions*

Podcasts are grouped into categories that will help you find the best ones for you to listen to based on your specific marketing niche. (You’re welcome!)

B2B marketing podcasts that aren’t boring

There are so many fun marketing podcasts, but so few of them focus on B2B.

And even fewer are spicy enough to be included in this list. But I found a few great ones among the recommendations.

Or, you know, start your own B2B podcast.

Exit Five

Nominated By: Jarrett Fleagle

Dave Gerhardt is pretty much the first person I think of when it comes to B2B marketing so this podcast needs to be on every list, including this one.

The Exit Five community requires membership, but this podcast is available for all marketers (yay!)

Dave speaks with pretty much everyone: “CMOs, marketing leaders, and subject matter experts across all aspects of B2B marketing: planning, strategy, operations, ABM, demand gen, product marketing, brand, content, social media, and more.” (What could “and more” possibly be?!)

Spiceworthy podcast guests:

🔥 Amanda Natividad

🔥 April Dunford

🔥 Scott Barker

Breaking B2B

Nominated By: Sam Dunning

Gotta respect Sam Dunning’s hustle nominating himself 💀

But I wouldn’t have included it on this list if it wasn’t awesome.

It’s pretty new, but he’s already interviewed some spicy guests.

This is definitely a marketing podcast that’s on the come-up.

Spiceworthy podcast guests:

🔥 Tim Davidson

🔥 Gwen Lafage

Do This, Not That! For Marketers Only!

Nominated By: Alina Vandenberghe

Okay, okay, this isn’t only for B2B marketers.

But Jay Schwedelson is anything but boring.

I mean, his episodes include things like Love Is Blind predictions and commentary on The Bachelor franchise. 

For those who someone don’t know him yet, his main expertise is email marketing and he delivers lots of spicy advice with multiple episodes dropping every week.

Spiceworthy podcast guests: 

🔥Daniel Disney

🔥Amanda Cole

Podcasts hosted by wonderful women in marketing

It’s kinda weird how most marketers are women (68.3% according to Statista) yet most people with podcasts about marketing are dudes.

Seriously, what is up with that?

Here are some of my fave non-dudes making great podcasts.

2 Pizza Marketing

Nominated By: Jane Serra

Yes, we’ve recommended this podcast before.

And yes, Chili Piper sponsors this podcast, too.

But it’s just too good not to include.

It’s hosted by Melissa Moody (General Manager - Matcha at Commsor) and Ashley McGovern (Head of Content at Realync).

They share candid (and spicy) perspectives from their fellow marketers.

According to their site, they cover everyone from “a sassy community evangelism expert to a 5x repeat startup marketing addict.”

Spiceworthy podcast guests:

🔥 Ryan Narod (I’m such a Mutiny fangirl, you have no idea)

🔥 Jay Desai

🔥 Chili Piper’s own Tara Robertson

Direct with Corrina & Taylor

Nominated By: Melissa Moody

I’m obsessed with this one. Corrina Owens and Taylor Young talk to go-to-market professionals.

What I love about this one is that they capture stories from individual contributors.

You know, the people on the ground doing the GTM work. (No offense, leaders, but everyone is always asking for your opinion and no one interviews your team.)

Spiceworthy podcast guests:

🔥 Lee Moskowitz

🔥 Molly Bruckman

🔥 Chili Piper’s own Madeleine Work

Women in B2B Marketing

Nominated By: Rashel Hariri

This podcast from Jane Serra was a new one for me.

But she has 15+ years in B2B marketing and brings on leaders from across industries.

It’s definitely worth a listen, especially if, like me, you’re a woman in B2B marketing.

Spiceworthy podcast guests:

🔥 Melissa Rosenthal

🔥 Mandy McEwen

🔥 Corrina Owens and Melissa Moody (love a good crossover)

Content about content (so meta!)

You know what I love even more than content?

Content about content?

And since content people love content, there are unsurprisingly manyyyyyyyy amazing podcasts on the subject.

Content Logistics

Nominated By: Nolan McCoy

I’ve been a huge fan of Camille Trent since she was Head of Content at Dooly.

Since then, she’s transformed numerous B2B brands, and now she’s also interviewing other content leaders (Seriously, what doesn’t she do?)

If you create B2B content, you must listen. You must.

According to the website, it’s also for “B2B marketers looking to build a content engine that drives revenue.”

Spiceworthy podcast guests:

🔥 Stewart Hillhouse

🔥 Jess Cook

🔥 Corrina Owens

Distribution First

Nominated By: Kate Erwin (yes, I just had to nominate one too!)

I’ve always believed in Justin Simon’s philosophy, and I love that he has an entire podcast about the importance of content distribution.

This man talks to a LOT of marketers on his podcast.

I have no idea how Justin Simon puts out this much content. (I guess I should listen to his advice.)

Spiceworthy podcast guests:

🔥 Ross Simmonds

🔥 Brett McGrath

🔥 Camille Trent (love when a podcast host is also a podcast guest)

Don’t Say Content

Nominated By: Tara Robertson

This was a new discovery for me. It’s delightfully spicy.

Devin Bramhall and Margaret Kelsey are two talented women who talk about content. And they do it on YouTube so if you’d like to watch a podcast, this is the one.

Here’s what’s on their site: “Margaret and Devin use their combined 20+ years of experience to offer fresh perspectives and insights on business and marketing strategy to hiring and talent, to hundreds of leaders who tune in and listen every week.”

Spiceworthy podcast guests:

No guests, just two 🔥 marketers.

Gone but not forgotten

Don’t worry, no one died.

There are just some great podcasts that no longer publish new episodes that I had to include.

Maybe we can collectively bully them into putting out new episodes!

Pos!tioning with April Dunford

Nominated By: Brandon Redlinger

April Dunford is pretty much the master of product marketing.

There hasn’t been a new episode in about a quarter, but I’m hopeful there will be more someday.

This is a great podcast, and it’s not just for product marketers. It’s for anyone trying to position their product, and that’s everyone.

Spiceworthy podcast guests:

🔥 Matt Dixon

🔥 Hana Abaza

🔥 April Dunford herself (she does most of the episodes solo)

Cheat Codes: Play The Marketing Game On Easy Mode

Nominated By: Madeleine Work

Todd Clouser and Obaid Durrani are two of the most intriguing B2B marketers.

I know they’re busy with other things now, but please, please, please bring this podcast back 🙏

This is a great one for anyone who wants to hear two marketers having unfiltered discussions about content.

Spiceworthy podcast guests:

No guests, just two 🔥 marketers.

One more thing

Did I mention Chili Piper’s podcast yet?

Okay, I’m biased. But Demand Gen Chat is truly worth a listen.

Tara Robertson does an amazing job providing tactical ways to improve your marketing.

I especially love her episodes with Sidney Waterfall and Latané Conant.

The Demand Gen Chat podcast is coming back from a short break very soon, so make sure you're subscribed to The Sauce newsletter so you don’t miss it!

Kate Erwin

Kate Erwin is a content-obsessed B2B SaaS marketer. She's been a copywriter and content marketer for nearly twelve years and has been working with revenue tech brands for the past four years. Connect with her on LinkedIn. It's where she spends most of her time.

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