// Events
Leave every event with meetings, not business cards
Fill calendars before the doors open, book qualified visitors at the booth in seconds, and route the lead list to the right reps before it cools, with every meeting attributed in your CRM.
The secret sauce behind high-performing GTM teams at
// Why it matters
The event ROI question answers itself when meetings are booked on the spot
Most event leads die in the follow-up gap: badge scans pile up, reps chase the wrong ones, and by the time outreach lands the conversation is cold. Booking the meeting while the prospect is still at your booth, and routing everyone else the moment the list exports, is how event spend turns into attributed pipeline.
Before the event: book the calendar full
The best event meetings are booked before anyone flies out. Routing-aware booking links in pre-event outreach put prospects straight onto the right rep's calendar, territory and ownership rules still apply, so the AE who owns the account gets the meeting, not whoever sent the email.
That's the play Sendoso ran at Dreamforce: pre-booked meetings plus on-site scheduling produced three times more meetings than the previous year and $10 million in pipeline attributed to the event.
PRE-EVENT OUTREACH
ChiliCalTo: justin@spicysaas.com
Grabbing 20 minutes at Dreamforce? Pick a time that works, booth #504:
Times route to the AE who owns the account.
// How it works
How event scheduling works
Pre-book with routing-aware links
Send booking links in pre-event outreach that respect ownership and territory rules, so meetings land with the right rep from day one.
Book at the booth
A form on a tablet or behind a QR code qualifies, routes, and books qualified visitors in seconds, enrichment keeps it short.
Route the list, enforce follow-up
Distro assigns the exported lead list through your existing rules, with SLAs that reassign anything left unworked.
// What you get
What's included
01
Routing-aware pre-event links
Booking links for personal, round-robin, ownership, or group meetings, the account owner gets their accounts, everyone else distributes fairly.
02
Instant booking from event forms
Launch Concierge from any form or gated page, including tablets and QR codes at the booth. Qualified visitors see live availability and book on the spot.
03
Short forms, rich data
Enrichment fills company size, industry, and revenue from an email address, so the booth form stays three fields long and routing still has what it needs.
04
Group demos and office hours
Run scheduled group sessions for event traffic. Butterfly Network converts 25% of group demo attendees into customers.
05
Post-event list routing
Distro routes event and webinar lead lists with lead-to-account matching, round-robin, and SLAs that reassign unworked leads.
06
Attribution built in
Meetings, reschedules, and no-shows are created and time-stamped in Salesforce automatically, event ROI is a report, not a project.
The hottest GTM teams run on Chili Piper
Your logo belongs here
“70% lift in demo request form conversions. 5x increase in the number of demo requests. Frictionless buyer experience.”
Noa Farber
Director of Marketing AutomationGong
Common questions
How do we capture and book leads at a booth?
Put a short form on a tablet or behind a QR code. Concierge qualifies the visitor as they submit, enrichment fills in the firmographics, and shows live availability for the right rep, so the meeting is booked before they leave your booth.
Can prospects book meetings before the event?
Yes. Pre-event outreach carries routing-aware booking links, so prospects land on the calendar of the rep who owns their account or territory. Sendoso used this to 3× their Dreamforce meetings year over year.
How are booth meetings distributed across the team?
Round-robin with weighting keeps distribution fair across whoever is staffing the event, and lead-to-account matching still sends owned accounts to their owner first.
What happens to the lead list after the event?
Export it and Distro routes it through your existing Salesforce rules, matching leads to accounts, distributing the rest, and enforcing follow-up SLAs that reassign anything left untouched.
Does event activity show up in our CRM?
Automatically. Every booking, reschedule, and no-show is created and time-stamped in Salesforce, so event pipeline and ROI come from reports you already run.