// Inbound lead conversion
They raised their hand. Book them now.
A demo request is the highest-intent moment you get. Chili Piper qualifies, routes, and books it in seconds, while the prospect is still on the page.
The secret sauce behind high-performing GTM teams at
// Why it matters
Every minute after submit costs you the meeting
Interest peaks at the moment someone asks to talk. The traditional path, form, confirmation email, SDR queue, back-and-forth on times, spends that intent instead of converting it. Chili Piper collapses the whole sequence into one step on your own page.
// How it works
Submit → qualify → booked
Chili Piper sits on the form you already have. When a submission matches your criteria, it qualifies the lead, applies your routing rules, and shows real availability for the right rep, before the tab closes.
Add the snippet to your form
One JavaScript snippet on your form page. Works with HubSpot, Marketo, Pardot, and custom HTML forms.
Set the rules once
Define qualification and routing from CRM fields, territory, company size, or account ownership. Reuse the same logic across chat and handoffs.
Qualified leads book themselves
Prospects who match your criteria pick a real slot on the right rep's calendar. Everyone else follows the path you choose.
// What you get
What's included
01
Book straight from the form
Qualified prospects see real-time rep availability the instant they submit and book on the spot, no confirmation email, no waiting for a rep to reach out.
02
Qualify with data they didn't type
Enrichment fills in company size, industry, and revenue behind the scenes, so you can shorten the form and still route on firmographics.
03
Route on any rule you already use
Territory, company size, account ownership, or any CRM field. Round-robin distributes what's left fairly, with calibration for no-shows and vacations.
04
Connect live when intent is highest
For your hottest leads, skip the calendar entirely, Concierge Live routes an instant phone call or video connection to an available rep.
05
Keep spam off the calendar
Spam Checker screens fake submissions before they ever reach a rep's calendar, so booked meetings are real meetings.
06
Write it all back to the CRM
Events, contacts, and opportunities are created and updated automatically as meetings are booked, no manual entry, no reporting gaps.
Teams that stopped measuring speed to lead
Your logo belongs here
“70% lift in demo request form conversions. 5x increase in the number of demo requests. Frictionless buyer experience.”
Noa Farber
Director of Marketing AutomationGong
Common questions
Which forms does it work with?
Any web form. Chili Piper installs as a JavaScript snippet and works with HubSpot, Marketo, Pardot, Typeform, and custom HTML forms, including gated content and in-app forms.
What happens to leads who don't qualify?
You decide. Unqualified submissions can see a thank-you message, a self-serve path, or content instead of a calendar, so you never hand a rep's calendar to a lead who shouldn't have it.
Does it keep round-robin fair?
Yes. Distribution cycles through eligible reps with weighting, and it calibrates for no-shows, cancellations, and vacations so nobody quietly accumulates or misses meetings.
Will my CRM stay clean?
Meetings write back automatically, Salesforce events, contact and opportunity creation, and field updates happen as bookings occur, so reporting reflects what actually happened.
How long does it take to go live?
Most teams are converting on their main demo form within days: add the snippet, connect your CRM and calendars, publish one router.