Chat AI

Turn website traffic into qualified meetings — automatically

Answer questions, engage visitors, qualify leads, and book meetings 24/7 with Chat AI, your always-on conversion assistant. No reps, no scripts, and no missed pipeline.
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The secret sauce behind high-performing GTM teams at

Your website gets traffic? Chat AI makes sure it converts.

Chat AI is Chili Piper's conversational AI chatbot — an always-on AI sales agent that engages website visitors, answers buyer questions, qualifies leads, and books meetings directly on your reps' calendars, 24/7. Most bots are good at chatting; while your reps sleep, Chat AI qualifies visitors and schedules meetings, all while syncing with your CRM and campaigns. Book a demo and try Chat AI →

Want to see how it actually works?

Take a closer look at how you can turn your traffic into qualified meetings automatically with a Chat AI walkthrough

What you get with Chat AI

More Qualified Meetings

Convert more of your existing traffic, without needing more reps or more budget

Faster Campaign Launches

Just connect content and go live in minutes, not weeks

Lower CAC

More conversions per visit = better ROI on paid and organic traffic

Cleaner CRM

Every meeting comes with context, attribution, and routing data

Flexible Control

Full automation or human-in-the-loop, your call

Go live in days minutes

1

Teach Chat AI your business

Add your website and documents to Piper's Knowledge Base.

2

Customize the experience

Set Piper's tone, name, response style, and what it can/can't say.

3

Plug it into your site

Lightweight javascript, same setup as Chili Piper Chat.

4

Go live

Chat AI starts qualifying leads and booking meetings immediately.

Chili Piper Chat AI setup screen showing the Knowledge Base, tone settings, and website install

Trusted by GTM Leaders

Krishan Patel

Right after we implemented Chili Piper we saw a 50% lift in inbound meetings booked. We now see 5x as many meetings as we did before starting with Chili Piper and our revenue is around 300% - even with half the size of the sales team.

Krishan Patel

Krishan Patel

VP of Growth @ Apollo

50%

lift in inbound meetings booked

Inwoo Song

We were able to increase revenue by 10-15% just by optimizing our inbound process. Our approach really paid off because we optimized what we were already doing rather than going out and spending more money.

Inwoo Song

Inwoo Song

Director of Growth @ Workato

10-15%

revenue increase

TJ Nokleby

We've taken that whole 7-8 step demo scheduling process and turned it into a 2-3 step process. 70% of those that come in that are raising their hand are scheduling - that's a huge win for us.

TJ Nokleby

TJ Nokleby

Director of Marketing @ Grow

70%

of hand-raisers scheduling

Zvi Storch

With Chili Piper, we reduced our SDR meeting no show rate by over 50%, and increased our SQL rate by 33%.

Zvi Storch

Zvi Storch

Acquisition Marketing Manager @ LawGeex

33%

increase in SQL rate

Chat AI answers, engages, qualifies, and books meetings 24/7

Pricing interest → Demo booking

Book a demo

Chat is part of the Demand Conversion Platform

Chili Piper is the only platform that consolidates Form Routing, Chat, Lead Distribution, and Scheduling into one place for converting all demand into pipeline.

Learn more about the DCP
Chili Piper Demand Conversion Platform flow connecting Form Routing, Chat, Lead Distribution, and Scheduling

How Chat AI compares to standard chatbots and live chat

Chat AIStandard chatbotsLive chat & support tools
Included

Built to convert traffic into pipeline

🟡 Built for engagement, not conversion

🟡 Built for support tickets, not sales

Included

Native to Salesforce + your MAP

🟡 Salesforce-only or shallow sync

🟡 Limited B2B / CRM integration

Included

Meeting-level attribution built in

❌ No meeting-level attribution

❌ Limited GTM visibility

Included

Works with the stack you already have

❌ Locks you into one ecosystem

❌ Forces a tool switch

Only need Live Chat for now? We got you covered

Route website visitors to an available rep for real-time conversations. If they're qualified, let SDRs book meetings on behalf of AEs instantly.

Explore Chat
Chili Piper Live Chat routing a website visitor to an available rep for a real-time conversation

Chat AI FAQ

What is Chili Piper Chat AI?

Chat AI is Chili Piper's conversational AI chatbot — an always-on AI sales agent that engages website visitors, answers buyer questions, qualifies leads, and books meetings directly on your reps' calendars, 24/7. It works without reps, scripts, or wait times, and syncs every conversation back to your CRM.

How does Chat AI qualify leads?

Chat AI engages visitors in real time, asks qualifying questions based on your criteria, and uses what it learns from your website and documents to score intent. Qualified visitors are routed instantly to the right rep and booked into a meeting, while every answer and data point is passed to your CRM with full context and attribution.

Can Chat AI book meetings automatically?

Yes. When a visitor qualifies, Chat AI books the meeting on the right rep’s calendar instantly inside the chat — no back-and-forth and no scheduling links. It uses Chili Piper’s native routing and scheduling to assign and book in real time.

How is Chat AI different from a standard chatbot or live chat?

Standard chatbots are built for engagement and most live chat tools are built for support tickets. Chat AI is built for conversion: it qualifies inbound leads, books sales meetings, captures meeting-level attribution, and works natively with Salesforce and your marketing automation platform — without locking you into a single ecosystem.

Does Chat AI work with Salesforce and my CRM?

Yes. Chat AI is native to Salesforce and integrates with your marketing automation platform, so every meeting comes with context, attribution, and routing data written straight to your CRM. It works with the stack you already use rather than forcing a tool switch.

How long does it take to set up Chat AI?

Most teams go live in minutes, not weeks. You add your website and documents to Piper’s Knowledge Base, customize its tone and guardrails, and install a lightweight piece of JavaScript — the same setup as Chili Piper Chat. Chat AI then starts qualifying leads and booking meetings immediately.

How much does Chat AI cost?

Chat AI is one flat fee of $20,000 per year, plus a platform fee of $150 per month. There is no per-conversation pricing, so cost stays predictable as your traffic grows. Book a demo for details specific to your team.

Does Chat AI replace human sales reps?

No — it amplifies them. Chat AI handles round-the-clock engagement, qualification, and scheduling so reps spend time only on qualified, booked meetings. You can run it fully automated or keep a human in the loop with live chat and AI simulation and testing.

Convert website visitors into pipeline - 24/7, automatically