Turn anonymous traffic into pipeline-ready accounts.
Pipeline-critical conversion at
// How it works
Identify. Enrich. Act.
// Step 01
Identify
A buyer from a target account lands on your site. Account Identification matches the visit against a B2B identity graph and resolves the company in real time, before they fill anything out. Every agent decision downstream starts smarter.
Acme Corp Ā· Target account
// Step 02
Enrich
Industry, size, revenue, region, and segment become available the moment they land, not after the form converts, and not the next morning in a report.
// Step 03
Act
Chili Piper's AI agents act on the signal instantly. Chat journeys, routing decisions, booking flows, and re-engagement plays all become account-aware. The system stops treating an enterprise buyer like an SMB visitor.
// Built for Chat today, expanding next
Account intelligence powers your Chat journeys today. Concierge, Distro, and Orchestrator coming next.
Chat
Live
Concierge
Coming soon
Distro
Coming soon
Orchestrator
Coming soon
// Use cases
See what your website does when it knows who is on it.
Enterprise gets the white glove.
A buyer from a Fortune 500 account lands on your pricing page. Chat greets them by industry, skips the qualification questions, and offers a direct calendar slot with an enterprise AE.
Mid-market gets the right path.
A visitor from a 500-employee SaaS company sees a Chat journey built around product-led demos and self-serve trial paths, not a full discovery call when they are ready for a demo.
SMB gets fast-lane self-serve.
A small-business visitor gets a frictionless trial signup flow, with no Chat interruption and no SDR queue. Everyone wins, including your enterprise team pipeline focus.
ABM target accounts get the campaign experience.
Your Q2 ABM list lands on a landing page from a paid campaign. Identification confirms the company match, and the page personalizes by industry or vertical automatically.
Regional routing happens automatically.
A visitor from EMEA sees a Chat widget routed to your London team, with calendar availability already in their time zone. No region detection scripts to maintain.
Re-engage anonymous high-fit accounts.
A target account visits your site three times without converting. Orchestrator fires a play to your AE the next morning, with account name, page history, and intent signal attached.
// Data Fields
Your AI agents work from the data you trust.
Account Identification does not lock you into one source of truth. Connect 6sense, Bombora, Leadfeeder, or any combination. You decide what gets resolved where and which provider takes priority for each field. The system resolves in the order you set, and every agent decision downstream works from the data you trust.
Resolved out of the box
Waterfall sequence Ā· Company Industry
Trusted by GTM Leaders
"We've seen a 10% increase in the speed to completing that kickoff call as well as a 25% increase in the speed to scheduling that kickoff call"
Kolben Preble
Senior Marketing Manager
faster kickoff call scheduling
š„ 70% lift in demo request form conversions. š„ 5x increase in the number of demo requests. š„ Frictionless buyer experience.
Noa Farber
Director of Marketing Automation
lift in demo request form conversion
"The second I heard Chili Piper had a form + calendar + enrichment was like, 'Done. That's exactly what we need.'"
Natalie Marcotullio
Head of Growth and Product Marketing
of inbound leads converted
Common questions
How accurate is identification?
Identification matches around 30% of anonymous visitors industry-wide, and the 30% that matter most are typically your highest-fit and highest-intent accounts. The other 70% gets the same great default experience.
Do I need to install another script?
No. Account Identification runs on the same Chili Piper script you have already installed for Chat. You enable it in the Admin Center and you are identifying visitors in minutes.
Is it included in my plan?
Account Identification is available on All Products and Experiences tiers. Talk to your CSM or AE about how it is metered for your account.
Is Account Identification generally available?
Account Identification for Chat is currently in Beta. Concierge, Distro, and Orchestrator support is planned for future releases. Talk to your CSM or AE to join the beta or get on the waitlist.
Will my data leave Chili Piper?
No. Identification happens in real time inside your existing Chili Piper environment, against your existing routing and Chat rules.
Can I use my own data provider?
Yes. If you have a preferred B2B data source, you can connect it and set the resolution priority in Data Fields.
What happens to visitors who cannot be identified?
They continue through your standard Chat journeys and routing rules. Nothing breaks, nothing disappears, and nothing changes for the 70% of traffic that does not get matched.
Your website is your best pipeline rep.
Let it know who is on it.
Book a 20-minute walkthrough. We will show you what your last 100 visitors actually looked like, and what you would have done differently if you had known.