Brand Identity Guidelines
Chili Piper is a scheduling and routing software that streamlines the booking process, enabling businesses to convert leads into meetings faster.
Who we are
Chili Piper is a scheduling and routing software that streamlines the booking process, enabling businesses to convert leads into meetings faster.
Chili Piper is a suite of automated scheduling tools that helps sales teams automatically schedule appointments with leads. The company's intelligent concierge product offers a simple way for prospects to book a meeting or start a phone call immediately after submitting a form on their website. It uses smart rules to qualify and distribute leads to the right reps in real-time. Their software also allows companies to automate lead handoff from SDR to AE and book meetings from marketing campaigns and live events.
Chili Piper was founded by Alina and Nicolas Vandenberghe in 2016 and is headquartered in Brooklyn, New York, United States.
Alina Vandenberghe
Co-CEO & Co-Founder
Nicolas Vandenberghe
Co-CEO & Co-Founder
Our mission is to reinvent the system of action of revenue teams to provide them with new levels of productivity and job satisfaction.
Our values
Help & Compassion
Our #1 value. At Chili Piper, we will do everything in our power to help our team, clients, and community be successful and use compassion as the lens to see perspectives clearly.
Taking Ownership
Autonomy is at the core of who we are. We trust our people to do great work from start to finish with very minimal oversight, therefore our team exercises a massive amount of ownership in their workload.
Have Fun
Work doesn’t have to suck. We believe that people do their best when they are empowered to bring their full selves to work and enjoy the company of those doing the same. At Chili Piper, we love to laugh, be silly, and not take ourselves too seriously.
Innovation
We never do things simply because they have been done before or have worked for other companies. We consistently think outside the box, turn things on their heads, and create solutions that are uniquely ‘Chili Piper’.
Growth Mindset
We are all about growth at Chili Piper. We hire talented people who are looking to accelerate their careers and partner with companies who are looking to accelerate their business.
We’re driven by the fully remote team
We’re living and working all over the world
Chili Piper logo
Safe area
Logo positioning
Exception
When Chili Piper logo or symbol are used in dedicated and separated area - like icon, thumbnail, avatar - safe area can be reduced, but not more than 80%.
Color Palette
Vibrant Orange
CMYK:0,66,87,0
PMS:172 C
HEX:FF5721
Soft Pink
CMYK:0,12,11,0
PMS:705 C
HEX:FFE0E2
PANTONE®
172 C
PANTONE®
705 C
Electric Violet
CMYK:67,76,0,0
PMS:2726 C
HEX:543DFF
Lavender
CMYK:9,9,0,0
PMS:7443 C
HEX:E9E7FF
PANTONE®
2726 C
PANTONE®
7443 C
Deep Blue
CMYK:72,79,0,25
PMS:2736 C
HEX:3529BF
Sky Blue
CMYK:17,7,0,0
PMS:545 C
HEX:D4ECFF
PANTONE®
2736 C
PANTONE®
545 C
Periwinkle
CMYK:51,59,0,8
PMS:2725 C
HEX:7360EB
Midnight Navy
CMYK:56,45,0,71
PMS:533 C
HEX:202849
PANTONE®
2725 C
PANTONE®
533 C
Orchid
CMYK:15,75,0,11
PMS:2582 C
HEX:C038E2
Deep Plum
CMYK:21,80,0,67
PMS:2627 C
HEX:431155
PANTONE®
2582 C
PANTONE®
2627 C
Base colors
Core color values used across our touchpoints
Vibrant Orange
CMYK:0,66,87,0
PMS:172 C
HEX:FF5721
DCP Cream
CMYK:0,1,2,1
PMS:Warm Grey 1 C
HEX:FCFAF8
Rich Black
CMYK:47,39,0,86
PMS:Black 6 C
HEX:131624
Color palette usage example
Key visuals
In the ChiliPiper visual system, there are several types of visual assets.
Waves System
Wave Core Elements
Typography
Main fonts
Neue Plak Black
AaBbCcRr
Calibre Regular
abcdefghijklmn opqrstuvwxyz ABCDEFGHIJKLM NOPQRSTUVWXYZ 1234567890
Calibre Bold
abcdefghijklmn opqrstuvwxyz ABCDEFGHIJKLM NOPQRSTUVWXYZ 1234567890
Decorative type
Recoleta Bold
AaBbCc
Building the product or site?
See the design system
Colour tokens, the type scale, radii, buttons and badges — the applied rules behind everything on this page.