Turn every signal into the right action
The secret sauce behind high-performing GTM teams at
// the problem
Pipeline doesn't disappear. It falls through the cracks.
Most teams lose pipeline not to bad leads, but to the moments nobody catches: the no-show that didn't get a follow-up, the form abandoned at midnight, the high-intent lead who almost booked.
// how it works
Trigger → Decision → Action
Something happens — a meeting is booked, a no-show hits, an NPS score changes in Salesforce. Orchestrator evaluates the context and fires the right action in the tools your team already uses. No manual busywork. No dropped leads.
Trigger
A signal fires
A meeting is booked or missed. A form gets abandoned. A property changes in your CRM. Orchestrator detects the signal in real time.
Decision
Orchestrator evaluates
ICP fit, account ownership, intent history, CRM state — all checked automatically before any action fires.
Action
The right step fires
Sequence enrolled. Rep notified in Slack. LinkedIn touch queued. Gift sent. Data pushed anywhere via webhook. In your existing tools — automatically.
Connects natively to your stack
// USE CASES
See what's possible
Your AE is staring at an empty meeting room
A no-show isn't a lost lead. Orchestrator detects the missed meeting and adds them to a re-engagement sequence before the meeting window closes.
They started filling out your form. Then they stopped
That half-filled demo request is a high-intent lead who got distracted. Orchestrator detects the abandonment, checks ICP fit, and routes them to the right rep — with full context.
Your Chat AI qualified a visitor at midnight. They didn't book
Surface a content offer — a playbook, a webinar, a trial — when intent is high, but the visitor isn't ready to meet. Trade value for the email, then trigger the follow-up automatically.
// Coming soon
Someone from your ICP is on your pricing page. The AE who owns the account needs to know
Orchestrator de-anonymizes the visit, enriches the contact, and Slacks the right rep in real time — with full account context.
// Coming soon
He downloaded your eBook. He shouldn't sit in a 90-day nurture
Split the path based on ICP fit. Enterprise buyers go to a personalized outreach sequence. Everyone else flows into standard nurture. Same form — wildly different outcomes.
They're reading your competitor comparison pages. That's not research — that's intent
Orchestrator de-anonymizes the visit, confirms ICP fit, and triggers a personalized "switching from [Competitor]" sequence from the right rep.
// Coming soon
// EMAIL composer
Meet the agent who handles the follow-up.
Email composer sits inside your workflows as a node. When someone drops off without booking, it composes a personalized follow-up with their routing-aware booking link. Every draft is scored before it sends. Low-confidence emails go to review so you stay in control.
Common questions
What is Orchestrator?
Orchestrator is Chili Piper's event-driven workflow builder. A trigger fires (meeting booked or missed, form abandoned, CRM property changed). A decision evaluates the context. An action happens in your existing tools — automatically.
What kinds of workflows can I build?
Anything from re-engagement (no-show recovery, form-fill rescue, chat abandon) to notifications (alert the owner or booker in Slack), outreach (send a LinkedIn message when a meeting is booked), gifting (send a gift via Reachdesk or Sendoso when a Salesforce property like NPS changes), and data collection (push meeting data to any URL via HTTP).
What tools does Orchestrator connect to?
Salesforce, Salesloft, Outreach, Gong Engage, Slack, LinkedIn, Reachdesk, Sendoso, Clay, and any system with an API via the HTTP node.
Is this available to all Chili Piper customers?
Orchestrator is currently available to qualifying Chili Piper customers. Contact us to learn if your plan includes access.
Is there an extra cost?
Contact us for pricing. Orchestrator is part of the Chili Piper platform and available to qualifying customers.