19 Surprising Facts About Lead Response Times
Speed to lead statistics can be scary to look at. Why? Because they reveal that your business probably doesn’t have a fast enough lead response time. See our 19 surprising facts.
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Demand Generation
Helpful resources to grow & convert your audience.
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Sales Qualified Leads: A Crash Course on SQLs
Learn what a sales qualified lead is, how an MQL becomes an SQL (with example), the characteristics of an SQL, why defining SQL should be a team effort, and how to develop your own SQL criteria.
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Marketing Qualified Leads: A Crash Course on MQLs
We define what a marketing qualified lead is, how to develop MQL criteria, and why marketing and sales should work together to define MQL for your business.
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10 Best Landing Page Examples to Inspire Your Landing Page Design
Designing your own landing page isn’t easy. These 10 best landing page examples will inspire your design ideas and help you create a high converting landing page.
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17 Hot Landing Page Best Practices You Need to Know
As you begin to create (or improve) your landing page, we suggest using the following landing page best practices to get started on the right foot.
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QUIZ: How do your conversion rates stack up?
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What is a Landing Page + Different Types
Learn what a landing page is, how it differs from other webpages, when you should use one, the benefits to using a landing page, and the different types of landing pages that exist.
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10 Marketing Automation Software To Put Demand Generation on Autopilot
We weigh in on the crowded marketing automation software space to offer 10 diverse solutions that will make marketers weep with relief and drive more revenue.
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8 Killer B2B Lead Generation Strategies That Get Results
Every lead gen strategy could use some spicing up. Here are eight strategy ideas with examples, tips, and a suggested tool for each that helps you succeed.
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What Is Lead Generation? A Fire Guide on How to Generate Leads
Lead generation is how marketing teams attract new people to a business and educate them about a product or service. Here's a guide to help you crush the lead gen game.
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Demand Generation: An Overview of the Engine That Fuels the B2B Sales Machine
Demand generation involves building awareness and excitement about the solutions you provide — over the long haul. Here’s how to make your strategy a competitive advantage.
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Walk a Mile in Your Customers’ Shoes: How to Create a Customer Journey Map
Putting yourself in your customer's shoes is imperative to effective sales and marketing. Learn about customer journey maps, why they’re important, and how to create a customer journey map.
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8 Demand Generation Strategies That Work
The best demand generation strategy creates brand awareness. This article dives into how to develop interest and loyalty from specific groups and results in qualified leads.
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2x Inbound Leads - 2x Your Revenue
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Conversion Rate Optimization (CRO): Everything You Need to Know
Learn key elements of conversion rate optimization and how to boost yours. Plus get a glimpse of an advanced tool that converts prospects when they’re most captivated.
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Lead scoring is broken, customer success marketing, Slack communities | Hana Jacover from MadKudu
In this episode, we chat with Hana Jacover, Director of Demand Gen at Madkudu. We will cover the importance of getting lead scoring right for your org, the oversight of customer success and marketing
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The Clubhouse "gold rush," gated content, and humanized marketing | Scott Stratten from Unmarketing
Demand Gen Chat is back! In this episode, we chat with Scott Stratten, co-mastermind behind the brand UnMarketing, six-time best-selling author, and host of the UnPodcast.
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21 Best Lead Generation Software to Accelerate Your Pipeline
Lead generation software helps generate leads through online advertising, SEO, landing pages, & more. View the best lead generation software.
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Instant Inbound Masterclass - Respond to leads instantly
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Optimizing Your Advertising in a Crowded Digital Landscape
We realized there had to be a better way to gain more efficiency in our targeting, and ability to test our copy at scale. See how we did it.
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Landing Page Optimization: 9 Proven Techniques
Landing page optimization is key to increasing conversions on your site. In this article, we provide 9 ways to optimize your page.
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7 Killer Marketing Examples that Will Spark Your Creativity
Want some inspiration for your next marketing campaign? View our team's 7 favorite marketing examples from outside our company.
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How Chili Piper Uses Chili Piper: Spotlight on Demand Generation
At Chili Piper, we are made up of the same teams that we market our product to. This means we have the unique ability to be our own customers. Read how our Director of Demand Gen uses our product.
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