Improve your conversions with Clearbit and Chili Piper

Do you want to see something beautiful? 

Go over to gong.io and check out their “book demo” page. 

It’s literally a single form field. 

“Work Email” — that’s the only question they ask. 

They do everything else with a combination of: 

• Data enrichment with Clearbit
• CRM-based lead routing with Chili Piper

Let me break that down for you: 

Part 1: Data enrichment with Clearbit

If you’re a Clearbit customer, you probably already know this. 

But shorter forms dramatically increase your form conversion rate. 

(we made a poll just to make sure)

‍

Here’s how it works:

• Collect “work email” on your form
• Clearbit looks it up, and finds First Name, Last Name, Title, Company Size, Company Industry, Region, and any other firmographic or demographic data you need. 
• Your form conversions go up

Part 2: Connect qualified prospects to sales with Chili Piper

So you’ve shortened your form — great! 

Improve your conversions even more by letting qualified prospects schedule a meeting with your sales team when you’re already top of mind. 

Here’s how it works: 

1. Prospect fills out form 

2. Chili Piper qualifies using your form fields and/or CRM data

For example: If company size greater than 50 employees, then lead is qualified

3. Chili Piper routes to the right rep based on that data

For example: If company size is greater than 1000 employees, route to enterprise sales team

4. Chili Piper routes to the right rep using our round robin algorithm 

Unlike other schedulers, Chili Piper can optimize for equal distribution by resetting meeting count after no-shows and cancelations. 
We can also simultaneously optimize for availability and equal distribution, so reps get equal meetings and your prospects get more availability. 

5. Double your inbound conversions ‍

If you’re converting 50% inbound leads to pipeline, that number jumps to 80% or more with Chili Piper. 

6. Get a promotion (probably) 

Part 3: How it works in action

So how did Gong improve form conversions by 70%?

Like this: 

Oh yeah, that was something I forgot to mention. 

If someone isn’t qualified, they go to a thank you page and an SDR manually responds. 

Maybe they’re not a fit now, but they could be in the future — who knows! 

I’m sure you have questions

And I have answers.

Can I do this without dropping serious cash? 

For sure. Chili Piper Form Concierge is $30/sales seat + a platform fee. If you win just one extra deal per month because of Chili Piper, it pays for itself. 

You can check out Chili Piper’s full pricing here (we have fully transparent pricing and don’t do discounts). 

Can I do this without spending the next six months implementing a new tool? 

Thanks for all these softball questions — keep them coming. 

The short answer is yes. Depending on how complex your lead routing is, you can get up and running in a single onboarding call. 

How long does it take to set up the Clearbit-Chili Piper integration? 

About 5 minutes. All you need to do is paste our marketing.js code below Clearbit’s code and it’s done. Read our setup article for more info.

What about no-show management? 

With Chili Piper, you can see how many meetings you created, how many people no-showed, which types of meetings no-showed. 

You can find out things like: 

“Company sizes with 1-10 employees have a 50% show rate, compared to 1,000+ employees that have a 90% show rate.”  

 “All meetings booked by SDR Joe Schmo are no-showing at a 3x higher rate than anyone else.”

And most Chili Piper customers get their show rate to 92% or more (we have a 95% no-show rate, not to brag). 

Can I book meetings from places besides my webform? 

You bet. You can book from: 

• G2, AppExchange
• Gifting campaigns
• Marketing emails
• Within your actual product 
• Events
• Pretty much anywhere

I don’t want to add another point solution to my stack, no matter how cool Chili Piper looks. 

Ooph, you left the hardest question for last. 

Lucky for you, Chili Piper isn’t a point solution! We often see customers consolidate: 

• Lead routing tools like LeanData (see: Chili Piper vs LeanData)
• Meeting schedulers like Calendly (see: Chili Piper vs Calendly)
• Conversational marketing tools like Drift (see Chili Piper vs Drift)
• Handoff spreadsheets like Excel (lol)

…into just Chili Piper.

Wrapping up 

If you’re using Clearbit, you know how important form conversions are. 

Why not take it a step further with improving conversions down the funnel? 

Chili Piper customers double their inbound conversions, pretty much immediately after implementation. 

See Chili Piper in action to see if it makes sense for you!