All your routing, all in one place
Chili Piper is the only tool that consolidates Routing, Scheduling, and Chat.
Don’t take our word for it:
What we set up in two hours with Distro took around a month of meetings with LeanData.
Adam Pelley
Marketing and Sales Ops Manager @ Proposify
Now that change takes about two minutes with someone going into Distro and pressing save.
Tyler Moore
Associate Product Manager - Data Enablement @ L.L. Bean
The implementation process was extremely easy. It took us a grand total of one hour to set everything up.
Victor Naess
Revenue Operations @Albacross
The big benefit is not just the reduction in admin work. It's the reduction in background noise. It's all become really easy.
Haim Cohen Mintz
VP of Sales Development & Operations @ DealHub
13 Reasons Revenue Teams choose Chili Piper over LeanData
1. Seamless integration with Chat
Chili Piper’s Chat is designed to turn website visitors into sales opportunities. You can customize Chat’s trigger by website activity, scroll depth, or time spent on the website.
Once engaged, Chat can connect website visitors with a sales rep for real-time conversation. If they’re qualified, SDRs can book meetings on the AEs behalf directly through Chili Piper’s AI Chat.
Chili Piper is the only solution that combines Chat, Scheduling, and Routing into a single platform. This helps you create a unified buyer experience that converts faster.
LeanData doesn’t offer a native chat for your website visitors. Instead, it integrates with third-party chat tools, such as Qualified.
2. Shared routing logic
With Chili Piper, your routing logic is reusable across Chat, CRM Record Routing, and Scheduling. You only need to set up and maintain your routing logic in one place, resulting in less administrative overhead, fewer discrepancies, and improved team alignment.
That means you only need to set up and maintain these settings in one place, resulting in fewer headaches, mistakes, and errors between tools.
With LeanData, routing logic can’t be shared across multiple channels, leading to inconsistent experiences for prospects, more work for admins, and a higher risk of routing errors.
3. Advanced L2A matching
Chili Piper sets the standard for modern L2A matching by combining Domain-based logic and Salesforce Duplication Rule, which means you can match between any Lead and Account Fields.
With Chili Piper Distro, you can use either an exact or a fuzzy match, giving you tons of flexibility.
Unlike LeanData’s heavier, multi-field approach, Distro offers enterprise-grade matching with a more intuitive setup.
4. Better conversion rates
Chili Piper's Distro eliminates friction and helps you boost conversion rates by instantly distributing leads from events, webinars, forms, and more.
You’ve got prospects who want a meeting. Why make them jump through hoops for it?
LeanData’s BookIt is available only as a paid add-on, and it lacks the advanced automation and native chat integration that Chili Piper offers.
5. Automated vacation & availability management
Chili Piper syncs with your team’s Google or Outlook calendars, so it knows when reps are out of office. For unavailable reps, Distro automatically skips that assignee in the distribution algorithm.
LeanData requires you to manually disable routing for each unavailable rep, every time they’re away. This is one of those tedious tasks that really starts to pile up once your sales team is more than 10 reps!
6. Multiple flows on one object
Ditch the confusing flows with dozens of nodes in one place that are difficult to manage for the admins.
With Chili Piper, you can create multiple flows on the same Object, so you can separate different use cases and keep things simple.
While LeanData offers a similar feature, you can only access it as a paid add-on, increasing both your pipeline complexity and cost.
7. Form shortening with lead enrichment
Chili Piper’s Concierge uses real-time lead enrichment to shorten forms and boost conversion rates. When a prospect enters their email, Concierge automatically fills in details like company and job with data from providers such as LeadIQ, Apollo, and ZoomInfo.
When Concierge fills in the data, the form’s field remains hidden. If enrichment fails, the field is shown so the prospect can fill it in manually.
LeanData doesn’t support real-time form shortening. Instead, it allows you to pause lead routing until the data provider (Clearbit, ZoomInfo, Cognism, or SalesIntel) fills the fields in Salesforce.
If no enrichment data is available, routing continues automatically after a set timeout. This prevents leads from getting stuck in the pipeline and ensures reps receive better records.
However, because LeanData’s enrichment and routing logic happens after the form is submitted, it doesn’t reduce friction like Chili Piper’s real-time form shortening.
8. Powerful routing without the expensive price tag
Distro has fuzzy matching, de-duping, SLAs, capping, CRM actions, and more. All for just $30/u/m, with onboarding included.
If you add Concierge, Handoff, and Chat, it drops to just $18/u/m per product. Plus, the onboarding is always free.
LeanData's highest tier comes in at $59/u/m, and some of its more powerful features are available only on the more expensive plans. Additionally, LeanData pricing plans don’t include the cost for BookIt Scheduling and BookIt HandOff.
And you’re paying for the onboarding as well.
9. Unlimited routing objects
Need to route more than just Leads? No problem.
Chili Piper’s Distro allows you to route an unlimited number of objects in your instance, so your team can build complex workflows across the entire buyer journey.
LeanData limits your flexibility for more complex operations by limiting you to a maximum of 5 routing objects. Besides the limited flexibility, this feature is unavailable on LeanData’s more affordable plans.
10. Free & fast onboarding
You shouldn’t have to pay more to successfully set up your lead routing. That’s why Chili Piper includes free onboarding for every plan. This also keeps us motivated to make Chili Piper fast and easy to implement.
You’ll want to make sure that’s something LeanData can offer you as well.
11. Advanced routing logic made simple
Distro’s Flow Builder uses a clean, visual interface that makes it easy to create and manage even the most complex routing workflows.
You can add time delays, SLAs, and reusable steps, all without needing to code.
LeanData’s interface often requires more training and experience to build and maintain routing workflows.
12. Routing options beyond Salesforce
There is a key difference in how Distro and LeanData work with Salesforce.
Because Distro integrates with Salesforce (rather than being built on it), there are no APEX limits or lagging processes. That means faster lead routing and a smoother pipeline, no matter how complex your workflows get.
LeanData, on the other hand, runs entirely within Salesforce, which can lead to performance issues and make it harder to scale as your workflows become more complex.
13. Anybody can use Distro
Distro has one of the most routing logic interfaces out there. It practically holds your hand through the process of creating routing logic, making sure there are no broken logic setups.
With LeanData, the only person at your company who understands how it works is the LeanData admin. And if they leave, nobody else can update your routing rules.
But don’t take our word for it. See for yourself below 👇
Some false claims you may have heard
You may have heard some things about Chili Piper that are actually untrue. It seems like our competitor was a little Lean on their Data. We’re here to set the record straight.
❌ Myth
✅ Fact
“Distro uses domain-only matching, which often results in missed matches and incorrectly routed leads" ❌
Chili Piper has L2A and can now use whatever combination of CRM fields you want to make a match. You can match by any field or even a combination of fields (Company Name, Zip Code, phone number, etc.).
LeanData only uses six fields for matching in Salesforce.
“Distro does not provide flexibility for updating records or creating new records” ❌
Chili Piper can update and create new records in Salesforce, helping you keep your CRM data clean and complete.
“Distro limits you to two outcomes for every decision-making process, making very simple logic overly complex" ❌
Chili Piper’s UI makes building and updating logic quick, easy and efficient.
LeanData’s outdated UI makes it difficult to build and update basic routing logic, and even changes can turn into time-consuming tasks.
“Chili Piper is unreliable and has too much downtime“ ❌
We transparently show our uptime status across products. You can check the status of Chili Piper (and the history of outages) here.
“Chili Piper doesn’t allow you to use your own data enrichment” ❌
You can use any data enrichment solution to run and enrich your Salesforce records before routing, making it easy to define rules that automatically qualify leads and route them to the correct sales rep in real-time.
“LeanData is for big teams with complex routing. Distro is for small teams with simple routing.” ❌
Distro supporters advanced routing for companies of all sizes. With multi-object routing, advanced L2A matching, and audit logs, Distro is built to handle complex logic at scale with the heavy admin burden.
There are several large companies using Distro, including AT&T, Superside, Drata, Chargebee, Miro, and many more.
Everything you need for routing and scheduling, in a more cost-effective package
Advaced: + Account, Contact
Premium: + Opportunity, Case
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