Marketing automation software is sometimes like the rope thrown to the “man overboard!” for marketing and demand generation professionals.
They’re a lifeline you can depend on as your job description and responsibilities shift and expand to accommodate technological innovation.
Thankfully, there’s no shortage of marketing automation tools to choose from — in fact, there are over 8,000.
And they don’t just manage the repetitive, time-consuming tasks that will always be part of the job.
They can also drive more revenue.
We’re highlighting 10 top marketing automation software solutions that do both.
But first, let’s go a bit more in-depth on the definition of marketing automation.
Marketing automation is the use of tools to simplify and streamline tasks related to marketing and demand generation.
Marketing automation software is designed not only to promote efficiencies but to provide a more personalized customer journey.
Solutions usually target one or more of the following activities.
Not every business needs an end-to-end marketing automation software platform.
Sometimes a more specialized tool that automates one or two activities is all you need.
Below are a range of solid options that will make every day feel like Christmas for your marketing department.
Hubspot’s Marketing Hub combines marketing automation, email marketing, social media management, and other tools to convert more leads — all while supporting the entire customer journey.
Here’s a few things marketers can do with this add-on to HubSpot’s CRM.
With a feature-packed, all-in-one marketing automation solution and hyperfocus on customer support, Net-Results is growing market share among mid-market companies.
Here’s a sampling of what marketers can do with Net-Result’s all-inclusive platform.
With an average ROI of 38:1, if you haven’t implemented an email marketing solution, hopefully you’re planning to.
Consider Sendinblue to build relationships and grow your business with its single communication platform for email, SMS, chat, and Facebook Ads.
Watch your email open and conversion rates soar with deep segmentation capabilities that ensure you’re sending out relevant information every time.
Here’s a sampling of what else you can do.
Keep your messaging consistent and personalized with Automizy, an email marketing platform designed with a simple goal: increasing your open rates.
Here’s a sampling of what you can do.
Grow your contact list by creating landing pages and sign-up forms that compel visitors to leave their info
To automate more than just emails, consider implementing a tool to handle repetitive tasks on other platforms.
ManyChat functions as a chatbot, engaging in interactive conversations in SMS, Instagram, and Facebook Messenger.
It’s known as chat marketing, and it provides one more way to drive revenue and grow your business — while you focus on other business tasks.
Here’s a sampling of what you can do with ManyChat.
LeadSquared brings sales and marketing efforts together to automate the customer journey, allowing you to nurture and prioritize the most engaged prospects along the way.
It captures leads from email, online campaigns, website visits, chat, phone calls, and more, then tracks and analyzes their progress on the path to close.
Here’s a sampling of what you can do with LeadSquared.
Buffer is a social media management tool designed to help brands drive authentic engagement on social.
Through its simple, user-friendly interface you can schedule all of your social posts in one sitting.
Which means you can project a constant presence on social media but still have a whole lot of extra time to focus on other critical marketing tasks.
Here’s a sampling of what you can do with Buffer.
Wiser’s pricing automation software provides visibility and insight into your market and competitors so you can create pricing strategies that win more business.
Pricing automation tools are especially useful for those in the ecommerce space selling competitive products.
Here’s a sampling of what you can do with Wiser.
Did you know that 83% of your customers are willing to refer but only 29% do?
ReferralCandy taps into the power of word-of-mouth marketing to close that gap and drive more revenue — with a referral marketing program that runs itself.
Here’s a sampling of what you can do with ReferralCandy.
Chili Piper eliminates the back-and-forth, time-consuming process of one critical demand generation activity: scheduling meetings.
Concierge automates the entire process, allowing prospects to book meetings themselves at the moment they’re most captivated by the solution you provide.
When you consider only 39% of reps’ time is actually spent selling, the more tasks you can automate to keep prospects moving through the funnel, the better.
Here’s some of the things you can do with Chili Piper Concierge.
Priority routing with Concierge
Marketing automation software eliminates a lot of the busy work and manual tasks that bog down marketing professionals — and prevent them from driving as much revenue as possible.
Check out a few of these tools to see which might be right for your company.
In the meantime, try Chili Piper Concierge to see how you can automate your scheduling process.