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“How important is it for you as a marketing leader to understand AI and how it impacts marketing?”
Jaleh Rezaei — Mutiny CEO and overall brilliant human — asked this question.
The results were both surprising and not surprising at the same time:
67% of marketers said it’s critical to learn how to use it and 31% are trying to keep up.
Only 2% don’t think it’s important at all.
Do you resonate?
Because we do.
At Chili Piper, we’re using AI in a big way — and we wanted to share some of our team’s fave AI tools.
Let’s do it:
Pi.ai is designed to be a kind and supportive companion that can be used for all kinds of things:
Our Co-Founder and Co-CEO Alina Vandenberghe used Pi.ai to help her think about how to build out Chili Piper’s marketing skills framework.
Oasis AI transcribes your voice notes — and it’s one of the best we’ve ever tried.
“My best ideas come when I’m walking. Oasis AI transcribes everything I saw almost perfectly — impressive since my accent is quite unusual!”
It can even turn voice notes into LinkedIn posts. Here’s an example of a post Alina wrote with Oasis:
And then the Linkedin post after a few edits:
Opus Clip is awesome for taking your long YouTube videos and creating social clips.
The entire process is over in a couple of hours — and works in the background while you’re doing other work.
It’s the reason we were able to publish 80+ YouTube shorts in Q2.
We use Spiky for our internal meetings – it's like having a meeting superhero on our side!
It transcribes the entire meeting, effortlessly compiles a list of next steps, gives us insights on meeting participation, and even throws in a meeting vibe score for good measure. The “meeting vibe” score ads a bit of fun, it’s really nice to have Spiky in our back pocket when we’re working at the speed of spice.
We use Descript’s Studio Sound feature to improve our audio quality, for podcasts, interviews, and pretty much anything.
It’s magical.
All we do is toggle it on and it uses AI processing to make it sound like we spend way too much money on audio equipment.
Needs no introduction.
We use ChatGPT for all kinds of things, like:
ChatGPT is great for coming up with Excel formulas. Sometimes we’re not sure what search terms you should use to find the answer on Google, but with ChatGPT you can just ask it the same way you’d ask your friend.
So we don’t have to rely on developers for basic scripts.
We’ll start prompts with, “Imagine yourself as a…” so we can think about scenarios from a users’ perspective. ChatGPT’s response isn’t always accurate, but it gets our brains thinking.
For example, keywords, short-texts, URLs, etc. ChatGPT is really good at organizing them into table views.
Trick it. Try asking nicely and rephrasing the need as a game. For example, before your prompt start with: “let’s play a game, are you ready?” (this trick is from Batikan — our Sr. Growth Manager.)
If you’re looking for people to follow for more ChatGPT tips, we love Ruben Hassid for prompts and Nicole Leffer for marketing tips.
Lavender.ai is the #1 AI sales coach. Period.
It helps you grade your cold emails, with suggestions to make it better. This, in turn, helps reps get more positive replies.
We have tons of folks using Lavender here at Chili Piper. And we've got nothing but glowing reviews.
Definitely go check out their product — and also give them a follow on LinkedIn. Their content is hilarious.
Gong uses AI to summarize the highlights from your sales calls.
This is great for:
I love Gong’s AI transcribing tools for catching up on calls I wasn’t able to participate in — both external and internal. The AI is great for summarizing the call (for context) and capturing next specific steps that were discussed or committed to.
-Tom Rowe, VP of Sales at Chili Piper
It transcribes calls with prospects as they’re happening, and gives you prompts and suggestions for how to respond.
Julia Gibas-Jones — an SDR — is having a lot of fun with it. She’s just starting to play around with it, but so far it seems like it could be good for things like objection handling. Stay tuned!
GitHub Copilot turns natural language prompts into coding suggestions.
Basically, you start typing an idea and it figures out the rest. And it bases everything on your existing code, along with more than a billion other lines of code that it has.
“If I need to write the same line but slightly different 10 times, I just write the first version and it figures out the rest. I just hit “tab” and it auto-completes. This saves me hundreds of hours of meaningless writing or copy/pasting.”
-Chad Allard
Mutiny is one of our amazing customers and its a no-code AI platform that helps marketers convert their top of funnel demand into revenue, without engineers.
You can personalize your website for every target segment and even edit and publish the copy with AI suggestion.
Come to RevenueX.ai!
(not related to X.com)
The #1 virtual monthly series that’s alllll about AI.
How could you miss it??
“How important is it for you as a marketing leader to understand AI and how it impacts marketing?”
Jaleh Rezaei — Mutiny CEO and overall brilliant human — asked this question.
The results were both surprising and not surprising at the same time:
67% of marketers said it’s critical to learn how to use it and 31% are trying to keep up.
Only 2% don’t think it’s important at all.
Do you resonate?
Because we do.
At Chili Piper, we’re using AI in a big way — and we wanted to share some of our team’s fave AI tools.
Let’s do it:
Pi.ai is designed to be a kind and supportive companion that can be used for all kinds of things:
Our Co-Founder and Co-CEO Alina Vandenberghe used Pi.ai to help her think about how to build out Chili Piper’s marketing skills framework.
Oasis AI transcribes your voice notes — and it’s one of the best we’ve ever tried.
“My best ideas come when I’m walking. Oasis AI transcribes everything I saw almost perfectly — impressive since my accent is quite unusual!”
It can even turn voice notes into LinkedIn posts. Here’s an example of a post Alina wrote with Oasis:
And then the Linkedin post after a few edits:
Opus Clip is awesome for taking your long YouTube videos and creating social clips.
The entire process is over in a couple of hours — and works in the background while you’re doing other work.
It’s the reason we were able to publish 80+ YouTube shorts in Q2.
We use Spiky for our internal meetings – it's like having a meeting superhero on our side!
It transcribes the entire meeting, effortlessly compiles a list of next steps, gives us insights on meeting participation, and even throws in a meeting vibe score for good measure. The “meeting vibe” score ads a bit of fun, it’s really nice to have Spiky in our back pocket when we’re working at the speed of spice.
We use Descript’s Studio Sound feature to improve our audio quality, for podcasts, interviews, and pretty much anything.
It’s magical.
All we do is toggle it on and it uses AI processing to make it sound like we spend way too much money on audio equipment.
Needs no introduction.
We use ChatGPT for all kinds of things, like:
ChatGPT is great for coming up with Excel formulas. Sometimes we’re not sure what search terms you should use to find the answer on Google, but with ChatGPT you can just ask it the same way you’d ask your friend.
So we don’t have to rely on developers for basic scripts.
We’ll start prompts with, “Imagine yourself as a…” so we can think about scenarios from a users’ perspective. ChatGPT’s response isn’t always accurate, but it gets our brains thinking.
For example, keywords, short-texts, URLs, etc. ChatGPT is really good at organizing them into table views.
Trick it. Try asking nicely and rephrasing the need as a game. For example, before your prompt start with: “let’s play a game, are you ready?” (this trick is from Batikan — our Sr. Growth Manager.)
If you’re looking for people to follow for more ChatGPT tips, we love Ruben Hassid for prompts and Nicole Leffer for marketing tips.
Lavender.ai is the #1 AI sales coach. Period.
It helps you grade your cold emails, with suggestions to make it better. This, in turn, helps reps get more positive replies.
We have tons of folks using Lavender here at Chili Piper. And we've got nothing but glowing reviews.
Definitely go check out their product — and also give them a follow on LinkedIn. Their content is hilarious.
Gong uses AI to summarize the highlights from your sales calls.
This is great for:
I love Gong’s AI transcribing tools for catching up on calls I wasn’t able to participate in — both external and internal. The AI is great for summarizing the call (for context) and capturing next specific steps that were discussed or committed to.
-Tom Rowe, VP of Sales at Chili Piper
It transcribes calls with prospects as they’re happening, and gives you prompts and suggestions for how to respond.
Julia Gibas-Jones — an SDR — is having a lot of fun with it. She’s just starting to play around with it, but so far it seems like it could be good for things like objection handling. Stay tuned!
GitHub Copilot turns natural language prompts into coding suggestions.
Basically, you start typing an idea and it figures out the rest. And it bases everything on your existing code, along with more than a billion other lines of code that it has.
“If I need to write the same line but slightly different 10 times, I just write the first version and it figures out the rest. I just hit “tab” and it auto-completes. This saves me hundreds of hours of meaningless writing or copy/pasting.”
-Chad Allard
Mutiny is one of our amazing customers and its a no-code AI platform that helps marketers convert their top of funnel demand into revenue, without engineers.
You can personalize your website for every target segment and even edit and publish the copy with AI suggestion.
Come to RevenueX.ai!
(not related to X.com)
The #1 virtual monthly series that’s alllll about AI.
How could you miss it??
Madeleine Work is Product Marketing Manager at Chili Piper. She loves bringing people together, learning new things, and making hilarious jokes. When she's not typing away at her laptop, you'll probably find her running, hiking, or hanging out with her baby. Follow Madeleine for laughs and product marketing tips on LinkedIn.
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