What do all 3 of these have in common?
“Always be split testing.”
“The money is in the email list.”
“Track every metric in your funnel.”
If you guessed that they’re best practices that every marketer has been told to follow, go ahead and pat yourself on the back.
Second question: do you have to do all these things to be successful with your marketing.
The answer to that one is a little less obvious.
While plenty of companies follow the conventional rules of marketing, some marketers are ditching what we’ve always been told to do in favor of forging their own paths.
One such example is my guest today on Demand Gen Chat: Tim Soulo.
Tim is the CMO and Product Advisor at Ahrefs, makers of tools to help you grow search traffic. I’ve been using Ahrefs for years and it’s basically the only tool I use for SEO.
Not only has Tim helped grow Ahrefs to over $40m ARR, they’ve done it with a 10 person marketing team and a total company headcount of less than 50 people. Nuts.Here are some of the highlights from the episode:
Sit back and take a listen here:
Mentions from the episode: