Signal-Based Outbound with Claude

Signal-based outbound is what a lot of you are trying to build with AI right now, so this week we get to watch one run end to end.

Justin Parnell is showing the outbound plugin he built on Claude. It takes buying signals and contacts from SalesIntel and turns them into email and LinkedIn sequences in Lemlist. Each message is written around the person’s role and what’s going on at their company right now.

It’s a hands-on session. Justin will show how he built the flows and the reusable skills that steer the messaging. Then he’ll run the agents live, including the step where a human checks everything before it goes out.