It’s harder than ever for marketing teams to be successful with their content marketing efforts.
More companies are creating, traditional promotion tactics have become ineffective, and the barrier to entry has never been lower.
This doesn’t mean that you can’t still attract the right people with your content – but the bar has been raised and you have to create content that is unique and actually helpful.
There’s nobody better to help you rethink your content marketing strategy than our most recent guest on Demand Gen Chat – Benji Hyam.
Benji is the Co-Founder of Grow and Convert, and he’s one of the best content marketers I know.
We covered a lot in this one, including…
Listen to our conversation here:
How to connect with Benji:
twitter: @benjihyam
Mentions from the episode: