Dreamforce is competitive. Every Salesforce partner is chasing the same pool of high-intent attendees — and most of them are doing it the same way: business card, follow-up email, hope for a meeting.
Simplus took a different approach. By adding Chili Piper to their Dreamforce strategy, every qualified conversation could end with a confirmed, booked meeting — before the prospect walked away.
3x Attributed Meetings
The result was a 3x increase in attributed meetings from the event. Instead of following up with a list of warm contacts after Dreamforce ended, Simplus arrived home with a calendar full of confirmed next steps.
The speed of booking — immediate, in-person, while intent was at its peak — eliminated the attrition that typically happens between event conversation and follow-up email.
