Demand Gen Chat: How Matthew Howells-Barby Became Director of Acquisition at HubSpot
January 16, 2021•1 min to read•Demand Generation
Matthew Howells-Barby joined HubSpot as the sole person on the SEO team and grew to become Director of Acquisition.
In this episode of Demand Gen Chat, we dive into his journey — how he approached growth marketing at scale, what he learned building HubSpot's acquisition engine, and the advice he'd give to marketers who want to follow a similar path.