How Daniel Murray Grew The Marketing Millennials to 1,000,000+ Followers

December 7, 2023

The Key to Marketing Success 🔑

In a world saturated with content, it can be challenging to stand out and make an impact.

But Daniel Murray, the man behind Marketing Millennials, has managed to do just that.

His journey to success is nothing short of impressive. In this interview with Chili Piper, Daniel Murray shared his insights on how he built his brand and offers valuable advice for aspiring marketers, lets jump in!

The Journey of Marketing Millennials 🚶🏼‍♂️

The story of Marketing Millennials began as a simple experiment.

Murray heard on a podcast that LinkedIn had high organic growth, so he decided to test it out.

He started by posting on his personal LinkedIn profile, but soon realized that he needed a dedicated page for his content.

This led to the creation of The Marketing Millennials LinkedIn page.

Murray then took it a step further by hyping up other marketers on his page.

He saw an opportunity to share the content of popular people on Twitter who didn't have a presence on LinkedIn.

By doing so, he not only gained their attention but also attracted potential guests for The Marketing Millennials podcast.

This strategy proved to be successful and laid the foundation for the brand's growth.

Humility and the Power of Collaboration 🤝

One of the most striking aspects of Murray's approach is his humility.

He doesn't seek the spotlight for himself; instead, he focuses on hyping up other marketers and sharing valuable content.

"There's so many great marketers out there... I need to bring experts on that know every other piece of content because I don't know that."

He recognizes that he is just one piece of the marketing puzzle and aims to create a platform where marketers can learn from each other.

This humility has not only shaped the content of Marketing Millennials but also contributed to its success.

Murray's genuine desire to help others and provide a learning platform has resonated with his audience.

By putting the needs of his audience first, he has been able to create a community of marketers who trust and engage with his content.

The Skill Set for Success 🏆

When asked about the key contributors to his success, Murray highlights three main factors.

1. The importance of consistency

By showing up every day and consistently delivering valuable content, he has been able to surpass the majority of his competitors.

"If you show up every single day, you'll beat 95% of people, and the next 5% is just putting out good stuff."

2. Do unscalable things at the beginning to grow your brand

This includes reaching out to people in your network, commenting on other people's posts, and taking meetings.

By immersing himself in the marketing community, Murray gained valuable insights and was able to create even better content for Marketing Millennials.

3. Be social on social media

He advises responding to comments, listening to podcasts, and staying up to date with popular topics in the marketing industry.

By understanding what marketers are talking about and what their pain points are, Murray is able to create content that resonates with his audience.

The Balance of Consumption and Creation ⚖️

Murray believes that being a good creator requires being a good consumer.

He acknowledges the importance of consuming content outside of the marketing realm to find inspiration and make unique connections.

"The best inspiration for me comes from things outside of marketing that I can connect with marketing...taking two obsolete points and making them a new point."

He advises spending around 80% of your time consuming content within your field and 20% exploring other areas.

This balance allows for fresh perspectives and innovative ideas that can set your content apart from the rest.

Building a Content Culture in Your Company 💥

As companies increasingly recognize the value of content creation, Murray offers advice on how to build a content culture within organizations.

He emphasizes the importance of giving creators creative freedom while setting clear guardrails.

"Let the creators have space to create... but set the guardrails that you think your company likes."

He also highlights the need to prioritize the audience over the company.

By treating content as a product and focusing on delivering the best content for the audience, companies can build trust and loyalty.

Murray advises against aligning content goals too closely with revenue goals, as this can lead to short-term gains at the expense of long-term audience engagement.

The Future of Marketing Millennials 🔮

Looking ahead, Murray has big plans for Marketing Millennials.

He's built a conference called Marketing Land and is planning to create a community for marketers.

His long-term goal is for Marketing Millennials to be the go-to place for marketers to get the best marketing education in a fun and engaging way.

Murray's vision for the future is rooted in his passion for helping others and improving the marketing industry as a whole.

He believes that by creating more good marketing content, he can contribute to the growth of the industry and elevate the standards of marketing practices.

Alina Vandenberghe
Daniel Murray
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Demand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue.
If you’re looking for tactical ways to improve your marketing, this podcast is for you!
About Mastersaas live
MasterSaaS Live is the interview series that seeks to answer the question: What does it take to be a badass CMO? For our host Alina Vandenberghe, Co-CEO and Co-Founder of Chili Piper, this question is personal. A CPO-turned-CMO, Alina is on a journey to become a badass CMO — and is building in public as she goes. If you're a current or aspiring marketing leader, this is your only chance to learn from top marketing leaders, innovators, and big thinkers about marketing in 2023 — from CRO to brand to music and so much more.
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