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Using “Dead” Channels to Deliver Massive Opportunities with Jesse Williams

Another day, another headline claiming a marketing channel is dead.

But the smart marketer knows better.

They know that when people claim something is dead, there’s actually loads of opportunity to be had IF you can adapt.

That’s what today’s episode of Demand Gen Chat is all about.

Joining me to discuss this topic is Jesse Williams – Senior Product Marketing Manager for the Red Hat Developer Program.

Listen here:



How to connect with Jesse:


Mentions from the episode: