Apollo had a lead problem they didn't see coming. Their inbound demand was strong — but 40% of demo requests were leaking out of the funnel before a meeting was ever booked.
The Leak
The gap was between form submission and scheduled demo. Without instant scheduling, prospects cooled off. By the time a rep followed up, the moment had passed.
Form Concierge Closes the Gap
Apollo deployed Chili Piper's Form Concierge to route and schedule leads at the moment of submission. Prospects could book a demo immediately — no follow-up required, no delay, no friction.
The immediate result: a 50% increase in inbound meetings booked.
300% Revenue Growth
The compounding effect of better conversion, smarter routing, and faster follow-up contributed to a 300% revenue increase — and Apollo achieved it while reducing their sales team to half its original size.
Better tooling meant fewer reps could handle more pipeline, faster.
The team at Apollo had little faith in their ability to convert inbound leads. About 40% of Apollo’s inbound demo requests were not converting to a booked meeting. They knew they needed to fix their leaky inbound funnel before investing any further in digital acquisition.
Krishan Patel, Director of Growth at Apollo, looked to Chili Piper as the solution to their inbound conversion problem. They deployed Chili Piper's Form Concierge on their demo request page to route leads to the appropriate rep at the time of form submission and let inbound leads schedule immediately. They also deployed it inside their app to assist with converting trial users and driving expansion.
After implementing Chili Piper, Apollo saw an immediate 50% increase in inbound meetings booked on their site. With a restored faith in their ability to convert inbound leads, they were able to confidently ramp up acquisition efforts and increase their revenue by 300% even with a sales team half the size.
Request a demo - let Chili Piper show you how we can optimize your inbound process and double inbound conversions.
