Why Using Humor in Your Copy Can Help You Convert Like Crazy with Lianna Patch

A lot of B2B marketers use copy that puts people to sleep. Boring, no personality, loaded with buzzwords.

And it’s a shame because your brand’s personality and positioning are actually a really effective way to stand out.

So that’s what today’s episode of Demand Gen Chat is all about – how to inject some personality and humor into your copy with Lianna Patch.

If you don’t know Lianna, she’s the owner of Punchline Copy where she’s helping SaaS and eCommerce companies create copy with a sense of humor.

This episode was a lot of fun to record – as you can imagine Lianna has a great sense of humor herself, so we had a great conversation.

Some of the goodies from this episode:

• The psychology of humor and how it helps you connect with potential customers, even if you’re in a “boring” industry
• The rule of 3 for writing funnier copy
• Results Lianna’s clients have seen once they started incorporating humor into their copy
• Examples of brands who are doing this really well

Give it a listen here:

How to connect with Lianna:

twitter: @punchlinecopy

Mentions from the episode:

• Wendy’s twitter profile
• The Journeyman by Manly Bands
• Foot Cardigan
• Wistia
• Joanna Wiebe

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