Demand Generation
Lead conversion rate formula and how to improve yours
October 2, 2025
David Gargaro
Freelance Content Writer
David covers landing page optimization, conversion best practices, and lead generation tactics.
Articles by David Gargaro
Articles
Call to Action: How to Write and Optimize Your CTA + Examples
September 25, 2021
Articles
Lead Capture
September 13, 2021
Articles
Lead Capture Page: Definition, Elements, and Examples
September 11, 2021
Articles
What Is a Lead Capture Form and How It Helps You Convert More Visitors
September 10, 2021
Articles
Inbound vs Outbound Lead Generation
September 3, 2021
Articles
Inbound Lead Generation – The Ultimate Guide
August 31, 2021
Articles
What Is Lead Distribution and How Does It Work?
August 27, 2021
Articles
Marketing Qualified Leads (MQL) vs Sales Qualified Leads (SQL)
August 27, 2021
Articles
10 Spicy Lead Generation Tactics For B2B
August 25, 2021
Articles
Use These Top 10 Landing Page Optimization Tools to Improve Conversions
August 10, 2021
Articles
10 Best Landing Page Examples to Inspire Your Landing Page Design
July 20, 2021
Demand Generation
17 Hot Landing Page Best Practices You Need to Know
July 19, 2021
Articles
How to Create an Effective Landing Page in 8 Simple Steps
July 15, 2021
Articles
What is a Landing Page + Different Types
July 14, 2021
Articles
The 30 Best Sales Interview Questions to Ask When Hiring Salespeople
June 21, 2021
Articles
Walk a Mile in Your Customers’ Shoes: How to Create a Customer Journey Map
June 21, 2021
Articles
The Ultimate Step-by-Step Guide to Sales Recruitment
June 17, 2021
Articles
6 Powerfully Spicy Sales Techniques to Fire Up Your Sales
June 16, 2021
Articles
Hot Take: Customer Success Is Essential to Business Success
June 4, 2021
Articles
Customer Success Operations: The Real Work Happens Behind the Scenes
June 4, 2021
Articles
The Best Sales Software Means No More FOMO
May 26, 2021