Chili Piper vs. RingLead: Which Lead Routing Solution Will Work For Your Team?
If your sales managers and Salesforce admins are underwater trying to stay on top of manual lead distribution, it may be time to call in the big guns.
But evaluating vendors is tough.
How do you know which solution is right for you?
This article explores two options for lead routing — Chili Piper and RingLead. If you’re actively evaluating lead routing tools, this is a great place to start.
What is Chili Piper?
Chili Piper is a demand conversion platform built for high-growth revenue teams with complex lead routing needs.
Chili Piper’s routing solution, Distro, makes it easy to route any object in Salesforce based on whatever criteria you set.
What is RingLead?
RingLead is a lead routing and data hygiene tool recently acquired by ZoomInfo.
When to use Chili Piper Distro
You also have chat, form scheduling, and/or team scheduling
Chili Piper consolidates all scheduling and routing into one platform.
When you combine Distro with other solutions, you're able to build and maintain all your routing logic in one place.
For example, if someone is promoted from SDR to AE — you make that team change once.
If you need to update your routing rules to add the United Kingdom to North America — you make that change once (a real thing that happened at a previous company, don't ask me I don't make the rules 😂)
CRM hygiene is a priority
Chili Piper's CRM hygiene capabilities are elite.
RingLead supports Lead-to-Account Matching, De-Duping, and Merging (so does Chili Piper).
But we ALSO support:
- Lead-to-Opportunity Matching
- Lead-to-Case Matching
- Lead-to-Related-Lead Matching
- Lead-to-Contact Auto-Conversion 🤯
- Custom Matching (e.g. matching to an Account Team)
All the CRM hygiene.
Your reps take vacation
Chili Piper syncs with your reps' calendars, automatically taking them out of the routing queue when they've blocked their calendars.
You need a lead routing solution that lives outside of Salesforce
One of the biggest challenges with lead routing solutions that operate inside of Salesforce (RingLead, LeanData, etc.) is that those tools must compete with other tasks and automation executed in Salesforce.
This can have a significant impact on the time it takes for a lead (or other objects) to be assigned which impacts reps’ follow-up time.
Chili Piper operates independently of Salesforce, so routing logic never competes with other Salesforce operations.
You want a product that's constantly adding new features
Our Distro team is releasing features weekly (as the product marketing manager, it's honestly hard for me to keep up).
Since RingLead was acquired by ZoomInfo, they've done minimal development.
When to use RingLead
The main reason we see people using RingLead is because it's included with ZoomInfo. It can route based on Standard Objects, but not based on Custom Objects. It can match Lead to Account, but not Lead to Opportunity or Case. It can do duplicate matching, but can't convert Leads to Contacts.
If you're looking for a free tool that can do the job, RingLead might be a good choice.
Pricing and feature breakdown
Ready to see Chili Piper in action?
Usability Comparison
Chili Piper interface
We've heard (more than once) that Distro has the most intuitive routing logic interface out there. It practically holds your hand through the process of creating routing logic, making it easy to setup and maintain.
It starts with a trigger + entry rule. Here's an example of how you might set up a routing rule that triggers after a UserGems Signal fired:
Here's an example of how your rules might look for defining Target Accounts:
And here's how you manage assigning and updating ownership:
It all comes together like this:
RingLead interface
RingLead's interface can be a bit complex if you're not used to it.
In order to set up new routing rules, you first need to drag and drop:
If you have a lot of reps, this can take a very long time.
Then, all of your rules will be visualized as a flowchart, like this:
What people are saying in the wild
Chili Piper
RingLead:
Source: G2
The bottom line
RingLead is ideal for companies who are using ZoomInfo already and got a good deal on ZoomInfo Operations (aka RingLead).
If you’re looking to consolidate chat, routing, and scheduling into a single tool — Chili Piper is the better option.
Ready to see it in action?