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Chili Piper vs. RingLead: Which Lead Routing Solution Will Work For Your Team?

If your sales managers and Salesforce admins are underwater trying to stay on top of manual lead distribution, it may be time to call in the big guns.

But evaluating vendors is tough. 

How do you know which solution is right for you? 

This article explores two options for lead routing — Chili Piper and RingLead. If you’re actively evaluating lead routing tools, this is a great place to start. 

What is Chili Piper? 

Chili Piper is an inbound conversion platform built for high-growth sales, marketing, and success teams with complex lead routing needs. 

Chili Piper’s lead routing solution, Distro, makes it easy to route any object in your CRM based on whatever criteria you set. Need to trigger a follow-up task for a rep based on a Marketing Qualified Lead (MQL) threshold? 

Perhaps you have a campaign containing webinar attendees or leads that have downloaded content. You can use Distro to route those leads to the reps of your choosing without the hassle of custom code or time-consuming tool management. 

What is RingLead? 

RingLead is a lead routing and data hygiene tool recently acquired by ZoomInfo. Given the nature of ZoomInfo’s product, it’s natural that RingLead lends itself more to a CRM data hygiene/de-duping use case. 

When to use Chili Piper 

You need something with less of a learning curve 

One of the biggest obstacles to implementing a lead routing solution is a lack of resources for owning and implementing the tool. Chili Piper enables non-technical users to route leads appropriately with the same ease as admins. 

You need to notify reps of assignment changes  

Chili Piper’s integration with Slack allows you to automatically notify reps when a lead, account, opportunity, or case is assigned to them. No leads will slip through the cracks because reps will always be kept in the loop. 

chili piper slack and gmail integrations

You need a lead routing solution that lives outside of Salesforce 

One of the biggest challenges with lead routing solutions that operate inside of Salesforce (RingLead, LeanData, etc.) is that those tools must compete with other tasks and automation executed in Salesforce. 

This can have a significant impact on the time it takes for a lead (or other objects) to be assigned which impacts reps’ follow-up time. 

Chili Piper operates independently of Salesforce, so routing logic never competes with other Salesforce operations.

You need an end-to-end inbound conversion platform with CRM routing capabilities 

The beauty of Chili Piper is that it covers all of your inbound conversion needs in addition to routing existing leads. You can book, qualify, and route leads instantly from wherever you’re engaging with your customers (web forms, email, chat, etc.) 

If your needs extend beyond lead routing and data cleaning, Chili Piper may be the better option for you.

chili piper workflow

Ready to explore what Chili Piper could look like in your business?


When to use RingLead

RingLead shines in the data management department. If CRM data integrity is your number one priority — fuzzy account matching, deduping, automation tiebreaks, etc. — RingLead is your better option at this point in time. 

Note that fuzzy account matching and deduping will be available in Chili Piper in Q2 of 2022. 

Pricing and feature breakdown 

  Chili Distro RingLead
Price $20/user/month Starts at $1,000/mo according to Capterra.
Pricing is dependent on users and size of database
Route and assign inbound
Route any object type in Salesforce
Schedule meetings from any web form Additional $20/user + platform fee
Triggers based on field change and new record creation in Salesforce
Lead to account matching
Round robin assignment


Ready to see Chili Piper in action?


Usability Comparison 

Chili Piper interface

chili piper back end


RingLead interface 

ringlead back end


What people are saying in the wild

chili piper 5 star review

Source: G2 Crowd 

4 star ringlead review

Source: G2 Crowd

The bottom line 

RingLead is ideal for companies with large databases and multiple data sources feeding their CRM. This causes data integrity issues that need routine scrubbing. 

If you’re looking for a single tool to route leads and book meetings for reps, Chili Piper is the better option for you. 

Ready to see it in action? 


About the Author

Andrea Wunderlich is a Content Marketing Manager at Chili Piper. A former SDR, she understands first-hand the problems that Chili Piper solves — and the power of the Inbound Conversion movement. She lives in Atlanta with her husband and fur-kids.

Profile Photo of Andrea Wunderlich