Demand Gen Chat

If you’re looking for tactical ways to improve your marketing, this podcast is for you. Hosted by Tara Robertson

Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue.

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All Episodes

00:22:34

Dark funnel future, gut-based marketing, and feature wars | Nick Bonfiglio @ Syncari

00:32:31

A Passion for Psychographics, Innovation for 2025, and Culture at Scale | Craig Handy @ Shopify

00:13:17

Does Your North Star Create Business Alignment? | Hot Take with Kaylee Edmondson

00:46:32

Strategic Narratives, Failing Fast, And Dedicated Resources | Jason Widup + Mark Huber @ Metadata.io

00:33:19

Brand vs Demand, Market Perception, and the Double Funnel | Sydney Sloan CMO @ Salesloft

00:32:44

Personalization isn't "Hey FIRSTNAME", and F*ck content marketing | Randy Frisch CMO @ Uberflip

00:07:03

Are Inbound SDRs irrelevant? | Hot Take with Kaylee Edmondson

00:38:31

Influencer marketing, alt revenue streams, and scaling through simplicity | Jay Desai, Founder at Swpely

00:30:45

Lead scoring is broken, customer success marketing, Slack communities | Hana Jacover from MadKudu

00:43:30

The Clubhouse "gold rush," gated content, and humanized marketing | Scott Stratten from Unmarketing

00:38:46

How to Cash in With Copy and Turn Casual Visitors into Paying Customers with Joel Klettke

00:38:20

What The Kissmetrics Blog Sale Means For B2B Content with John-Henry Scherck

00:25:38

How Matthew Howells-Barby Became Director of Acquisition at HubSpot

1:01:29

How to Integrate Sales Into Your Product-Led Motion